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Digital Analyst

Digital Analyst

GileadSan Mateo, CA, US
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Digital Analyst

At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

We are seeking a data-driven and detail-oriented Digital Analyst to join our growing Insights, Digital and Analytics team. In this role, you will be responsible for developing and implementing digital metrics across all platforms, defining and managing data feeds, and delivering actionable performance reporting. Your insights will directly influence our digital advertising and marketing strategies, helping us optimize campaigns and drive measurable results.

Key Responsibilities :

  • Digital Metrics Development : Design and implement KPIs and performance metrics across web, mobile, social, and paid media platforms.
  • Data Feed Management : Define, validate, and maintain data feeds from various digital sources (e.g., Google Analytics, social media platforms, ad servers, CRM systems).
  • Performance Reporting : Build and automate dashboards and reports to track campaign performance, user behavior, and ROI.
  • Cross-Platform Analysis : Analyze data across multiple digital channels to identify trends, opportunities, and areas for optimization.
  • Stakeholder Collaboration : Work closely with marketing, media, and product teams to translate business goals into measurable digital strategies.
  • Tool Utilization : Leverage tools such as Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI, or similar platforms.

Qualifications :

  • Experience : 35 years of hands-on experience in digital analytics within digital advertising or digital marketing environments.
  • Technical Skills : Proficiency in web analytics tools (e.g., GA4, Adobe Analytics), tag management systems, and data visualization platforms.
  • Analytical Mindset : Strong quantitative and analytical skills with the ability to interpret complex data sets and communicate findings clearly.
  • Communication : Excellent written and verbal communication skills; ability to present insights to both technical and non-technical audiences.
  • Education : Bachelor's degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
  • Preferred Qualifications :

  • Experience with SQL, Python, or R for data manipulation and analysis.
  • Familiarity with A / B testing and conversion rate optimization (CRO) methodologies.
  • Knowledge of digital media buying platforms (e.g., Google Ads, Meta Ads Manager).
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    Digital Analyst • San Mateo, CA, US