Cold Outreach Specialist

Job Description

Job Description

A Snapshot of WFS Group :

WFS Group is a high-performance sales agency that delivers “done-for-you” sales solutions for growth-stage companies. Our clients outsource their sales function to us from individual SDRs and closers to full teams, and we build the systems, processes, and talent to drive real revenue.

We’ve made our mark in the online education and coaching space, and we’re now expanding into SaaS and B2B markets bringing our outbound expertise and tech-enabled sales ops to new verticals. Whether it’s inbound, outbound, or full-cycle we build sales engines that scale.

Position Overview :

What’s a cold outreach specialist, anyway? Imagine someone who lives for building cold outreach systems that actually work. Someone who sees prospecting as both an art and a science. You wake up thinking about data accuracy, A / B tests, and how to turn messaging frameworks into meetings on the calendar.

This role is all about engineering AI enabled outbound campaigns from the ground up : building clean, targeted lists, crafting hyper-personalized messaging, and orchestrating multichannel, multi touch point sequences across email, LinkedIn, and phone. You’ll use tools like Apollo, ZoomInfo, Clay, Hubspot, and our internal frameworks to turn strategy into predictable pipeline.

You’ll work directly with leadership to design, test, and scale outbound systems that bring in new revenue for our clients on repeat. This is for someone who’s equal parts strategist and technician, someone who can write copy that converts, think in systems, and optimize with ruthless precision.

If you’ve built AI enabled outbound campaigns that consistently generate qualified meetings and you’re ready to do it at scale, this is your chance. No bureaucracy, no legacy systems, no fluff. Just data, tools, and white space to build.

You SHOULD apply to this role if :

You’ve personally built outbound campaigns from the ground up from data to copy to launch and can’t wait to do it again.

You have a methodical list-building process that blends data, intent signals, and personalization to drive top-tier response rates.

You love engineering multichannel outreach systems cold email, LinkedIn, and phone that run like clockwork.

You’ve mastered the balance between automation and human touch, knowing when tech scales and when a message needs a real voice.

You have a sixth sense for messaging that lands, and you’re fearless about A / B testing bold new angles.

You geek out on tools like Clay, Apollo, HubSpot, and Outreach.io

You care deeply about pipeline visibility, data integrity, and CRM flow, because you know great systems create great outcomes.

You’re a builder at heart organized, experimental, and obsessed with optimization.

You love being the person who turns chaos into structure and builds repeatable engines that scale.

You believe that when outbound is done right, it’s not spam, it's precision-engineered growth.

You thrive in a fast-moving, high-autonomy environment where you can design, test, and iterate without bureaucracy.

Huge bonus if you have experience with these campaigns in Hubspot, but not mandatory!

You SHOULD NOT apply to this role if :

You’re a beginner and would need a lot of guidance to build campaigns & messaging briefs

You are not an expert on making data driven decisions and optimizing around deliverability, emails opens, and reply rates

You need a fully built system handed to you (you will have rev ops support, but we look to you for the campaign strategy, messaging frameworks, and outreach best practices)

You think cold outreach is “dead” 🙄

You haven’t driven tons of pipeline and revenue from cold outreach

You aren’t comfortable reporting directly to senior leadership or being held accountable to revenue outcomes

You don’t enjoy experimentation, iteration, or rapid change

You have an overall understanding based on concept & theory but wouldn’t know the actual steps to take to get it done from end to end

You struggle to communicate clearly across departments (sales, ops, marketing, etc.)

You’re allergic to CRM tools, KPIs, and dashboards

You’re not excited by the idea of building something world-class from the ground up

Major Roles & Responsibilities :

Design and launch outbound campaigns that generate qualified pipeline for our clients from ICP, messaging refinement, and data sourcing to messaging and execution.

Build scalable multichannel outreach systems across email, LinkedIn, and phone that blend automation with personalization.

Craft and test outbound sales copy and messaging frameworks that capture attention and drive response constantly iterating through A / B testing and data insights.

Leverage tools like Clay, ZoomInfo, Apollo, and HubSpot to source, enrich, and segment high-intent prospect lists.

Integrate AI-driven tools and personalization workflows to increase efficiency, accuracy, and campaign performance.

Monitor, analyze, and optimize key outbound KPIs reply rates, meeting conversions, and channel performance.

Collaborate with internal Sales Ops and client-facing teams to align outreach strategy with broader GTM goals.

Document and standardize processes building repeatable playbooks and outbound frameworks that scale across accounts.

Continuously improve through data testing sequences, messaging, and targeting logic to ensure peak campaign performance.

Operate like a systems architect precise, data-driven, and obsessive about building outbound programs that convert predictably.

Required Experience :

2+ years minimum owning outbound sales strategy in a B2B environment (In SaaS specifically is a huge plus)

Deep experience with enterprise sales cycles and high-ticket service offerings

Track record of building outbound sales processes, tech stacks, and working with SDR teams

Familiarity with the full outbound toolkit : Apollo, Clay, Instantly, HubSpot, Outreach, etc.

Strong operational chops you think in systems, not just scripts

Ability to work cross-functionally with Sales Ops, RevOps, and Marketing

You’ve built dashboards and know your way around CRM logic, lead routing, and lifecycle stages

Huge bonus if you’ve got the receipts case studies, success metrics, and a few war stories to go with 'em

Pay : $70,000.00 - $120,000.00 per year

Compensation package :

Bonus opportunities

Commission pay

Uncapped commission

Schedule : Monday to Friday

Work Location : Remote

Compensation Range : $70K - $185K