AJO Product Owner (Dallas)

Required Skills & Experience

5+ years of Product Ownership experience, with a strong background in Project Management and leading long-term implementation delivery

Proven ability to build and manage roadmaps for customer journey platforms preferably in Adobe Journey Optimizer (AJO) or a similar modern customer journey platform such as Salesforce Journey Builder

Solid understanding of platform integrations and system architecture

Able to identify integration needs and implement solutions

Skilled in translating marketing use cases into technical requirements, focusing on epics and features

Effective collaboration with technical teams to ensure feasibility and alignment with business goals

Partner closely with marketing stakeholders to support client needs and drive adoption

Ensure efforts are integrated with paid media strategy and digital teams to close the loop on customer journeys

Nice to Have Skills & Experience

Hands-on experience with Adobe Journey Optimizer

Basic coding experience, with the ability to understand and contribute to technical implementation when needed

Job Description

This is a hybrid role combining Product Owner and Project Manager responsibilities

Focused on enabling customer journeys using Adobe Journey Optimizer

Key Responsibilities

Analyze existing customer journeys :

o Identify where journeys are currently being sent

o Assess integrations needed to activate journeys across platforms

o Define actual requirements for each journey

o Confirm availability of necessary data within the platform

Evaluate and plan migration :

o Review current journeys and determine how to migrate them into AJO

o Identify platform capabilities that can support new customer experiences

Solution design and enablement :

o Develop solutions to enable and optimize customer journeys

o Build enablement frameworks and roadmaps to unlock journey capabilities

o Drive adoption of new journeys as they are released

Stakeholder collaboration :

o Work closely with marketing clients to ensure alignment with business needs

o Educate clients on the initiative and its connection to paid media strategy

o Support hands-on-keyboard clients by solving for their specific needs

Cross-functional coordination :

o Collaborate with digital teams to close the loop on customer journeys

Ensure integration of journey efforts with broader digital and media strategies