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Product Marketing Manager
Product Marketing ManagerPortless • Birmingham, AL, US
Product Marketing Manager

Product Marketing Manager

Portless • Birmingham, AL, US
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Senior Product Marketing Manager

Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwideno sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth company.

The Product Marketing function will be the bridge between customer insight, product innovation, and go-to-market (GTM) excellence. As the first Senior Product Marketing Manager at Portless, you will own the narrative (and the numbers) for our core platform. Your work will set the tone for how thousands of brands understand, adopt, and champion Portless. This role will partner closely with Sale, Account Management, Customer Success, Product and Growth teams to drive adoption, revenue, and long-term success.

What You'll Do

  • Craft & Own Positioning Translate the unique values and features of Portless, into differentiated messaging that resonates with Ecommerce operators and founders and is reflected in increased win-rates and engagement.
  • Lead Go-to-Market Plan and execute launches (features, geographies, partnerships), orchestrating Product, Sales, Customer Success, and RevOps to hit adoption and revenue targets.
  • Enable Revenue Teams Build the playbooks, pitch decks, battle cards, and other enablement materials that give GTM teams the confidence to close and expand deals.
  • Drive Adoption & Expansion Design and optimize multi-channel campaignswebsite, email, in-product, partner co-marketingto lift activation, stickiness, and upsell.
  • Champion Market Intelligence Run ongoing win / loss analysis, competitive research, and pricing studies; feed insights back into product roadmap and GTM tactics.
  • Own Metrics & Reporting Set KPIs for feature adoption, attach-rate, and ARR contribution; track weekly, diagnose gaps, and course-correct with data.

What You Bring

  • 3+ years in product marketing for SaaS, logistics tech, or e-commerce enablement, with at least 2 launches that moved revenue needles.
  • You are a self-starter with a strong bias towards action who is able to manage competing priorities in a fast-paced environment.
  • Proven ability to translate technical or operational complexity into engaging narratives and clear value props.
  • Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, and more.
  • Experience designing and executing integrated GTM campaignsemail, content, events, outboundto measurable funnel outcomes.
  • Fluency in market and customer research methods (buyer interviews, surveys, data analysis, win / loss).
  • Stellar written and verbal communication that is concise, persuasive, and free of corporate fluff.
  • Low-ego collaboration style; you make engineers, designers, and sellers all feel heard and empowered.

    • Nice to Have

  • Deep experience with leveraging AI Agents and Flows in order to quickly validate ideas and scale impact.
  • Background in fulfillment, cross-border logistics, or supply-chain finance.
  • Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
  • Experience with pricing / packaging strategy or revenue operations tools (e.g., Gong, Hubspot).
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    Product Marketing Manager • Birmingham, AL, US

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