Director, Paid Media

Director, Paid Media

Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective's diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE : IPG).

Roles and Responsibilities

The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients' paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.

Media Strategy and Planning

• Successfully build, grow and "own" client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business.
• Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies.
• Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes.
• Manage and be accountable for client budgets and timelines, oversee reports and client billing.
• Assist in the negotiation of media contracts and programs / opportunities to ensure maximum leverage is applied.
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client.
• Keep abreast of media and industry trends that impact your client's business.

Team Leadership

Agency Growth and Operations

Qualifications

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :

NYC Salary range : $100,000- $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.