Brand Marketing Content Writer

Overview

MB2 Dental, a first-of-its-kind Dental Partnership Organization (DPO) founded in 2007 and based in Carrollton, TX, is actively hiring a Brand Marketing Content Writer to join our Brand Marketing team. This is an excellent opportunity to work in a highly collaborative team while independently managing multiple job tasks and responsibilities.

MB2 proudly collaborates with more than 590 Dentist Owners and supports over 600 practices across 39 states. Under the visionary leadership of our CEO, Dr. V, you find a fulfilling career within the MB2 family right from the start. Join us today and discover why MB2 is widely recognized as an exceptional workplace that fosters professional growth and an unparalleled sense of community.

Job Details

• Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications
• Conducting research on any given topic
• Optimizing articles for SEO and accessibility
• Writing engaging content for blogs, ebooks, case studies, video scripts, infographics and other assets
• Identifying gaps in content and recommending new topics
• Editing content to ensure voice, grammar and style is on point
• Staying up to date on industry trends to support content development
• Distilling complex concepts and language into content that is easily understood
• Working closely with internal stakeholders to ensure alignment and consistency in messaging, branding and style
• Managing and completing work on time for multiple content writing projects
• Working with the team to build editorial calendars
• Understanding grammar rules and how to construct clear sentences
• Being mindful of things like flow, readability, and sentence variety
• Computer literacy, as content writers use computers to create projects and to communicate with their team
• An understanding of search engine optimization best practices
• The ability to cooperate with other writers and editors to complete projects
• The ability to give feedback on writing projects
• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products / services
• Prepare well-structured drafts
• Proofread and edit blog posts before publication
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

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