Director of Marketing

Job Description

Job Description

Director of Marketing

Location : Salt Lake City, UT

Reports to : CEO

Direct reports (initial) : Marketing Strategist / Designer, Content Producer (contract or in-house), Social / Community Manager (PT or agency), Graphic Design Intern, Marketing Ops / Automation (shared or hire)

About Calyx Containers

Calyx Containers is a vertically integrated cannabis and nutraceutical packaging company changing the way products are cured, stored, and sold across the industry. Based in Salt Lake City, our team brings together engineering, compliance, design, and supply chain expertise to deliver packaging systems that elevate cannabis quality, extend shelf life, and support sustainable operations for our customers.

We’re a group of creators and problem solvers—focused on consistency, compliance, and consumer impact. If you’re excited to tell stories through content and want to grow with a young, energetic, and mission-driven team, read on.

Role Snapshot

You will own the marketing function end-to-end : brand, product marketing, demand generation, content, PR / communications, digital, events, and marketing ops. Your mandate is simple : build a repeatable, compliant growth engine that increases qualified pipeline, shortens the sales cycle, and elevates Calyx as the performance standard in preservation and packaging.

What You’ll Own

• Go-to-Market Leadership – Define segment strategy (cultivators, processors, MSOs, brands), ICPs, positioning, pricing narratives, and launch plans across containers and Calyx Cure.
• Product Marketing – Translate material science into outcomes (yield, terpene retention, QA pass rates). Own messaging, value proof, sales collateral, competitive battlecards.
• Demand Generation – Build multi-channel programs (site, SEO, paid, email, LinkedIn, webinars, field / events) that deliver SQLs and pipeline contribution with clear CAC targets.
• Brand & Content – Establish brand voice and scientific credibility. Ship case studies, white papers, data visualizations / ROI tools, and a disciplined LinkedIn / editorial cadence.
• Website & Conversion – Own site UX / CRO, gated assets, and lead routing. Partner with tech to connect quoting and ERP / CRM (e.g., NetSuite + HubSpot / Salesforce) for instant “ballpark” quotes.
• Marketing Operations – Implement attribution, dashboards, lead scoring, lifecycle definitions (MQL / SQL), nurture, and SLAs with Sales. Own budget and vendor / agency management.
• PR / Comms & Reputation – Secure earned media, awards, and speaking; coordinate crisis / competitor response with Legal. Ensure all claims are substantiated and FTC-safe.
• Events & Field – Plan high-ROI trade shows, pop-ups, and “harvest rescue” style campaigns. Create repeatable pre / during / post-show motions.
• Team & RACI – Clarify who creates strategy (you) vs. who executes (strategist / design, agencies). Hire, coach, and uplevel the team.

Key Responsibilities

Qualifications

Must-Have

Nice-to-Have

Tools & Stack (flexible)

HubSpot or Salesforce + NetSuite integration, Google Analytics / Tag Manager, LinkedIn Ads / Google Ads, email automation, Shopify (or current CMS), Hotjar / SEMrush, Asana / Jira, PR distribution / monitoring.

Working Style

Compensation

125,000 base + company profit sharing

MORE ABOUT US :

Our team is composed of bright, hardworking, creative, and highly motivated individuals looking to make an impact on the world. We seek like-minded colleagues who share our values and want to apply their experience, energy, and enthusiasm to help grow and scale a dynamic business in a rapidly expanding industry. The Calyx Containers culture fosters the personal and professional growth in a challenging and rewarding environment. We operate at a fast pace, demand high personal standards, and offer everyone the opportunity to contribute, skill-build, and develop their talents.

Benefits and Perks offered to full time employees :

An ideal Calyx candidate looks like :

How success is measured at Calyx :

First 30 days spent getting to know the company and our team!

Ability to make an immediate impact - we’re growing quickly and want you to help cultivate that!

Living our core values :

X-treme Ownership

Be Quick, But Don’t Hurry

Sustainability Is Multi-Dimensional

We Are Square : Quality Does Not Cut Corners

Customer Is The Only Boss

Earn Success Every Day

The Biggest Failure Is The Failure To Ask For Help

Better Together : Cultivate An Inclusive Environment

Calyx Containers is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. We believe strongly in fair hiring practices and in creating a welcoming environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibilities.

Calyx is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment and activities. To request reasonable accommodation, please contact hr@calyxcontainers.com. (Please note that applications should not be emailed to this address).

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