Director of Marketing- Las Vegas

Director of Marketing - Las Vegas

Location : F1 Arcade Las Vegas

Reports to : U.S. Head of Marketing

Salary : $100,000+

Overview

F1 Arcade is seeking a Director of Marketing to lead all marketing efforts for our Las Vegas venue. This role blends strategic thinking with local execution, driving brand awareness, guest engagement, and revenue through immersive campaigns and dynamic partnerships.

The ideal candidate will have deep knowledge of the Las Vegas market, its media landscape, event circuit, and cultural scene. You will work closely with the to amplify internal programming, watch parties, tournaments, and large-scale activations. You'll own the end-to-end marketing strategy for the venue and play a key role in shaping how F1 Arcade shows up across Las Vegas.

Key Responsibilities

Strategic Marketing & Local Expertise

• Act as the Las Vegas market expert, offering insights on audience trends, seasonal behaviors, and competitive positioning.
• Build and execute localized, integrated marketing plans that balance digital, traditional, and grassroots tactics.
• Partner with the HQ Marketing team to deliver omnichannel campaigns that meet national and local goals.
• Collaborate with the Event Manager to promote internal programs and major event moments (e.g., Grand Prix Week, influencer nights, holiday activations).
• Lead promotional strategies for ticketed events, managing content, calendars, signage, and campaign logistics.
• Track event performance and report post-activation reporting and insights to HQ.

Partnerships & Community Integration

Media Buying, Local Advertising & Affiliate Marketing

Social Content & Influencer Strategy

Team Coordination & Communication

Measurement & Reporting

What Success Looks Like

Requirements

Pursuit of Excellence

Positive Energy

Integrity

Team Spirit

Workplace & Workday

This role is expected to be in the venue at minimum two days per week, plus occasional weekends, during holiday or race seasons to meet influencers, media, event hosts, community partners, or anyone else to be set up for success during an event or activation.