Chief Marketing Officer

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

Learn more here : LinkedIn- Our Community

About the Job

The Chief Marketing Officer (CMO) will be responsible for leading and implementing comprehensive marketing strategies across brand marketing, digital marketing, creative, and eCommerce. The ideal candidate will have a proven track record of driving growth in fashion retail, Leading Marketing and eCommerce teams, and utilizing data-driven insights to enhance customer acquisition, engagement, and retention. This role requires an executive leader with exceptional experience in creating compelling brand narratives, delivering innovative marketing campaigns, and optimizing digital touchpoints to drive sales and elevate customer experience.

A day in the life, what you'll be doing :

Lead the development and execution of the overall marketing strategy across brand marketing, digital, creative, and eCommerce.

Collaborate with the executive team to align marketing strategies with the company's business goals and objectives.

Oversee the creation and evolution of the brand's positioning and ensure its consistent representation across all channels and touchpoints.

Drive cohesive marketing strategy and execute an integrated campaign around Pacsun's brand positions to drive in-store and online traffic and sales, facilitating Pacsun's growth and profitability targets .

Develop new sources of traffic and increase the effectiveness of current and new customer engagement vehicles such as social, mobile, SEM and Events.

Lead the brand marketing strategy, ensuring a unified and compelling brand voice across all marketing channels (social media, content, PR, campaigns).

Direct creative development, ensuring it aligns with brand vision and resonates with target consumers.

Manage seasonal campaigns, product launches, and partnerships to drive brand awareness and loyalty.

Develop and implement digital marketing strategies to drive online traffic, increase conversion rates, and build customer engagement across digital platforms.

Oversee paid media, SEO, email marketing, social media, and influencer strategies to support growth objectives.

Utilize customer and market data to inform marketing decisions and strategies, optimizing campaigns for ROI.

Regularly track and report on key performance metrics (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and return on ad spend (ROAS).

Lead the continuous optimization of digital marketing channels and creative performance.

Develop consumer insights, intelligence, and data analytics to leverage information for fact based decision making.

Create robust consumer segmentation strategies that enable the brand to communicate in a targeted way with current and prospective customers.

Develop and implement customer engagement strategies to enhance loyalty and lifetime value.

Identify emerging trends, new digital tools, and innovative marketing techniques to stay ahead of industry shifts and improve the customer experience.

Develop and nurture strong cross-functional partnerships, driving business results, inspiring collaboration and transparency.

Lead and mentor a diverse team of marketing professionals across brand, digital marketing, eCommerce, and creative functions

What it takes to Join

15+ years of experience of progressive experience in marketing leadership roles within the fashion or retail industry.

Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree preferred).

Proven experience in leading brand marketing, digital marketing, eCommerce, and creative teams

In-depth understanding of digital marketing channels, including paid media, SEO, email, content, and social.

Experience with eCommerce platforms, digital merchandising, and optimizing online customer journeys.

Expertise in data-driven decision-making, with strong analytical skills and the ability to translate insights into actionable strategies.

Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.

Creative thinker with a passion for fashion and understanding of current industry trends.

Experience in managing budgets, setting KPIs, and driving results.

Developing the Community / Leadership Qualities :

Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.

Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.

Serve as a Pacsun advocate in the industry and marketplace.

Recruit, identify, develop, and retain talent that delivers performance excellence.

As a manager, serve as a leader of company culture, norms, and conduct.

Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range : $373,575 - $431,257

Dog friendly office environment

On-site Cafe

On-site Gym

1,000 referral incentive program

Generous associate discount of 30-50% off merchandise online and in-stores

Competitive long term and short-term incentive program

Immediate 100% vested 401K contributions and employer match

Calm Premium access for all employees

Employee perks throughout the year

Physical Requirements

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.

Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.

Ability to work in open environment with fluctuating temperatures and standard lighting.

Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.

Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.

Hotel, Airplane, and Car Travel may be required.

Position Type / Expected Hours of Work :

This is a full-time position. As a National Retailer, occasional evening and / or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

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