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Marketing Data Analyst

Marketing Data Analyst

MediabistroPalo Alto, CA, United States
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Marketing Data Analyst

1432088 Hourly pay :

45 / hr Worksite : Leading university (Stanford, CA 94063 - Hybrid, Flexibility on the days onsite (Typically Tuesdays, Wednesdays, Thursdays onsite)) W2 Employment,

Group Medical, Dental, Vision, Life,

Retirement Savings Program,

PSL 40 hours / week, 12 Month Assignment A leading technology company seeks a marketing-savvy, data-driven

Marketing Data Analyst

to join our Marketing and Communications team.The ideal candidate will measure and optimize campaign effectiveness across digital and traditional channels.

The company offers a family-oriented culture and environment! Marketing Data Analyst

Responsibilities : Performance Measurement & Reporting :

Track and report on campaign performance across email, social, web, paid, and earned media. Clean, segment, and analyze marketing data using HubSpot and GA4.

Strategic Insights, Planning & Execution :

Translate data into intuitive narratives for stakeholders and leadership. Design and analyze A / B and multivariate tests to improve campaign outcomes.

Data Management & Tools :

Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager. Maintain marketing data integrity across CRM, automation, and analytics systems.

Marketing Data Analyst

Qualifications : 1+ years of experience in marketing. Bachelor's Degree. Marketing Strategy & Execution : Understanding of campaign lifecycles, storytelling, and content-driven engagement. HubSpot Mastery : Experience with custom reporting, workflows, and lead scoring. GA4 Proficiency : Ability to analyze user behavior, content performance, and conversion paths. Data Storytelling : Skilled at crafting insights into persuasive, executive-ready narratives. Marketing Data Science : Experience using statistical tools to identify audience patterns and trends. An interest in public policy is a plus. Google Analytics. Data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals. Shift : Monday to Friday, 8 am-5 pm.

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Marketing Data Analyst • Palo Alto, CA, United States