Temporary Enrollment Marketing Product Manager - Office of Academic Innovation - Penn Engineering

Temporary Enrollment Marketing Product Manager - Office of Academic Innovation - Penn Engineering

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

Posted Job Title

Temporary Enrollment Marketing Product Manager - Office of Academic Innovation - Penn Engineering

Job Profile Title

Temporary Employee - Non-Exempt

Job Description Summary

The Enrollment Marketing Product Manager will help shape the future of graduate and professional education by leading innovative marketing efforts at Penn Engineering's Office of Academic Innovation. Leading a focused set of programs (existing or new programs to be launched), the Product Manager will be the go-to expert, defining positioning, executing campaigns, and ensuring enrollment goals are met

From launching new offerings to optimizing messaging for existing programs, the Product Manager takes full ownership of how we position, promote, and grow our online degrees. This includes leading go-to-market (GTM) strategy, refining campaign messaging and creative, identifying audience segments, optimizing performance across the funnel, and serving as the bridge between admissions, marketing, recruitment and enrollment units.

This is a high-impact, high-visibility role within a fast-moving team. It's ideal for experienced marketers with a product mindset and a passion for innovation in education.

Job Description

Responsibilities :

• Go-to-Market Strategy for Degree Programs (60%)

Lead the strategic planning and execution of the go-to-market (GTM) efforts for new and / or existing programs with the goal of meeting or exceeding enrollment targets, reducing cost-per-enrollment, and maximizing revenue contribution.

Identify opportunities to repurpose high-performing creative, consolidate campaigns across programs, and coordinate shared faculty / alumni storytelling.

Collaborate with admissions advisors and student support staff to train them on new messaging, positioning, and objection handling.

Support high-impact initiatives such as audience research, brand storytelling, campaign retrospectives, or testing roadmaps.

Qualifications :

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

School of Engineering and Applied Science

Pay Range

$7.25 - $35.00 Hourly Rate

Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements

A background check may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

Please note that benefit eligibility is determined / based on ACA guidelines.

Equal Employment Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state, or local law.

To apply, visit https : / / wd1.myworkdaysite.com / en-US / recruiting / upenn / careers-at-penn / job / 3600-Market-Street / Temporary-Enrollment-Marketing-Product-Manager Office-of-Academic-Innovation Penn-Engineering_JR00110517

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