Marketing Manager

Marketing Manager

Hotel Teatro is set to hire a Marketing Manager! Step into a world where history meets modern luxury in the vibrant heart of Denver's Theater District. Nestled within the iconic walls of the historic Denver Tramway trolley building lies Hotel Teatro, a beacon of elegance and refinement, proudly standing as Denver's original boutique hotel. Adjacent to this architectural gem is The Nickel, a culinary destination where rustic charm and industrial sophistication converge to redefine American classics with a dash of innovation. Embark on a journey with us and become a part of Denver's best-kept secret. Immerse yourself in the lively atmosphere of our dining room, where every meal is a celebration of flavors and creativity. Join our team and be part of an experience where historical elegance and modern hospitality blend seamlessly to create unforgettable moments. We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We're not afraid to forge our own path. After all, it's what industry leaders do. That's why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you doit's really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels' identity.

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
• Direct, manage or assist designated hotels and agencies in all areas related to online / digital marketing, including website development and online marketing
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages / campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites
• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content, social marketing initiatives, and decisions
• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
• Develop and implement companywide Public Relations initiatives and programs.
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Assist designated hotels with communication (flyers, signs, eblasts, etc.) work with property staff and agencies on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
• Current search engine optimization (SEO) strategies
• Use of content management systems (CMSs) to update hotel websites
• Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualifications

Education / Formal Training : A four year college degree or equivalent education / experience.

Experience : Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge / Skills :

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Environment

95% indoor office environment

Benefits

Unlimited paid time off

Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit

Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance

Eligible to participate in the Company's 401(k) program with up to 4% employer match, meeting safe harbor requirements and no vesting period

Eligible to enroll in Health savings accounts with qualifying medical plans and receive up to $1000 company contribution

Eligible to enroll in Health, Dependent and Commuter flexible spending accounts

Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage

Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance

Company-paid short-term disability

WINFertility guidance for those enrolled in Sage medical plan

Calm Health Application Subscription

Tuition Reimbursement of up to $2,000 per calendar year

Paid FMLA leave for up to a period of 12 weeks

Employee Assistance Program

Great discounts on Hotels, Restaurants, and much more.

Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

Salary : USD $60,000.00 - USD $65,000.00 / Yr.

Position Type : Regular Full-Time

Property : Hotel Teatro

Outlet : Hotel

Category : Sales & Marketing

Min : USD $60,000.00 / Yr.

Max : USD $65,000.00 / Yr.

Tipped Position : No

Address : 1100 14th St

City : Denver

State : Colorado

EOE Protected Veterans / Disability