Director of Community Relations - The Park at Laguna Springs

Who You Are :

You enjoy being at the fore-front of marketing and sales. The DCR is responsible for developing and increasing occupancy levels and high-quality census through actively campaigning to sell the Community's outstanding senior living options and living standards.

Essential Duties and Responsibilities :

• Coordinates quarterly marketing action plan.
• Coordinates move-in paperwork from family and physician, verifies that documents are appropriately signed and completed, and ensures move-in packet is completed with current versions.
• Maintains census and inquiry history.
• Maintains current competitor marketing analysis.
• Develops strong relationships with an active and current resident lead base that will lead to residents moving into the community.
• Coordinates and conducts in-person and virtual tours of the community and assists residents and families with placement and move in to the community.
• Schedules assessment and lease signing with families prior to physical move-ins.
• Maintains brochures and all collateral in the community.
• Coordinates all move-ins with all departments.
• Consistent follow-up on all potential residents.
• Consistent follow-up with prospects for timely physical move-in.
• Schedules new resident assessments in conjunction with DRS and provides required documentation to the DRS for Pre-Assessment.
• Informs all appropriate personnel of in-coming move-ins and selected services needed and inspects apartment readiness for move-in.
• Maintains the mailing and follow-up calls to customers and referrals.
• Discusses and reviews all marketing and sales approaches with Executive Director and marketing team.
• Communicates regularly and works cooperatively for the campus with administrative personnel.
• Takes and returns calls from leads daily.
• Maintains guest and show rooms.
• Meet CRM sales and outreach goals monthly as established by the ED and RDS.
• Plans outreach at least two weeks in advance.
• Maintains relationships with new residents and family members 90 days post move-in with regular check-ins weekly for quality control.
• Discusses any concerns or issues with Director Department team as soon as identified.
• Communicates with appropriate community departments when planning events that will take place in the community.
• Serves as Manager on Duty when scheduled.
• Other related duties as assigned by supervisor.

Job Requirements :

Licenses, Certifications, & Education Required :

Supervisory Requirements :

Uniform and Appearance Requirements :

Position Equipment :

Work location and Travel Requirements :

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand, walk, carry, push, and pull up to 50 pounds, use hands to handle or feel, and reach with hands and arms.

Special Demands :

Must possess qualities of leadership, tact, and adaptability to change. Must uphold community dress policy, possess a pleasant personality, be congenial with fellow employees and public, and must be capable of following oral and written instruction. Must display and use own good judgement and initiative in daily duties.