Senior Marketing Manager / Head of Marketing

Senior Marketing Manager / Head Of Marketing

Our client is a fast-growing life science company providing innovative research tools such as ELISA kits, multiplex assays, antibodies, and in vivo reagents to scientists worldwide. They are passionate about accelerating discovery through great science, customer focus, and creativity. They're now seeking a Senior Marketing Manager / Head of Marketing to take ownership of their marketing strategy, plan, and execution across digital, social, and event channels.

Role Overview

You will be responsible for developing and executing their marketing plan - driving global brand awareness, lead generation, and customer engagement. This role combines strategic planning with hands-on implementation and requires a highly organized, creative, and analytical marketer with strong B2B life science experience.

Key Responsibilities

• Develop and execute the annual marketing plan aligned with company sales goals.
• Build and manage the marketing calendar, ensuring consistent activity across all channels.
• Plan and coordinate campaigns, social media, and digital content to drive engagement and traffic.
• Manage and grow social media channels (LinkedIn, X, Instagram, YouTube) with targeted, consistent posting.
• Coordinate email marketing campaigns (Mailchimp or similar) and audience segmentation.
• Organize webinars, scientific events, trade shows, and product launches.
• Manage website updates, product landing pages, and SEO improvements.
• Track and report on campaign metrics, ROI, and KPIs - web traffic, leads, conversions, engagement.
• Collaborate with sales and product teams to align marketing activities with commercial goals.
• Oversee creation of marketing materials brochures, datasheets, visuals, and digital assets.
• Manage external vendors or freelancers (graphic design, PPC, PR) where needed.

Salary : PH $3k / month and SA $4.5k / month

Type of Work : Full-time remote

Work Schedule : Ireland Timezone