Vice President of Strategic Communications & Marketing

Vice President of Strategic Communications & Marketing

About the Company

Prominent public research university

Industry

Higher Education

Type

Educational Institution

Founded

1908

Employees

1001-5000

Categories

• Colleges & Universities
• Education
• James Madison University

About the Role

The Company is in search of an inaugural Vice President of Strategic Communications and Marketing to spearhead the creation and implementation of a dynamic, integrated strategy that enhances the institution's brand, reputation, and voice across all platforms and audiences. This visionary leader will be tasked with shaping and executing comprehensive communications plans that embody the company's values, amplify its impact, and position it as a national leader in higher education. The role involves overseeing public relations, media engagement, and crisis communications, as well as leading brand campaigns and strategic initiatives to ensure external brand, messaging, and media alignment. The successful candidate will be a dedicated team player, adept at leading through influence, empathy, and consensus-building, and will be responsible for measuring the impact of their work to increase the company's awareness and reputation. The ideal candidate for the Vice President of Strategic Communications and Marketing at the company will be an accomplished leader with a strong background in marketing and branding, particularly within the context of higher education. They should have a proven track record in advancing the reputation of brands and a deep understanding of the societal impact of education. The role requires a strategic thinker who can work collaboratively across various units to define and build the company's brand across different platforms and distribution channels. The Vice President will also be expected to be a chief spokesperson, leading media relations strategies, and managing sensitive issues with a focus on transparency and trust. A key aspect of the position is the ability to lead a passionate team, driving vision, strategy, and execution toward clear goals, and being recognized as an industry leader in the field.

Hiring Manager Title

President

Travel Percent

Less than 10%

Functions