Social Media Specialist - Sounders FC

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JOB TITLE : Social Media Specialist CLUB : Seattle Sounders FC DEPARTMENT : Digital and Content REPORTS TO : Director of Digital & Content TYPE : Full Time FLSA : Exempt ; Salary TYPE : Individual Contributor

OUR CLUB Seattle Sounders FC is a progressive high performing collection of people who strive to achieve the highest levels of our sport while making a transformative impact in our communities in the best soccer city in America. Our culture is focused on serving one of the most passionate sports fan bases in North America who are invested in the Sounders as much for our commitment to making a positive impact in our communities as they are for winning the 2019 MLS Cup and 2022 CONCACAF Champions League on home soil. We exist to create special moments like these, where we enrich lives and unify our fans and city through soccer.

POSITION SUMMARY As the Social Media Specialist for Seattle Sounders FC, you will be the voice behind our social media channels, engaging a global fanbase and deepening connections with both loyal and new fans. You'll bring stories to life by identifying, creating, and sharing engaging content across various platforms, with a focus on growing and strengthening Sounders' fan community.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conceive, design, and execute innovative social content across platforms (Facebook, Instagram, TikTok, LinkedIn, X, Bluesky, YouTube Shorts), adapting to evolving trends and platform standards.
• Monitor sentiment and engage fans directly across platforms in real time, using discretion to represent the club's voice.
• Support teammates to execute with excellence across social, web, and content on Sounders matchdays.
• Provide real-time coverage across social and web of Sounders events, community initiatives, and other team events, with the goal to produce compelling content that catches fans' attention
• Independently film, edit, and produce short-form vertical videos optimized for engagement, with a strong focus on creating authentic, platform-native content using tools such as TikTok, Instagram Reels, and CapCut.
• Partner with players, team staff, and other departments to create organic, behind-the-scenes content that builds authentic connections with fans.
• Collaborate with the team to bring a unique, passionate voice to all digital content, demonstrating enthusiasm for the sport and the club.
• Partner with internal departments to align messaging to brand and maximize cross-channel impact
• Originate and pitch high-impact concepts and campaigns, proactively contributing to strategic planning and testing new approaches.
• Evaluate and pilot AI-powered social tools for creative support, audience targeting, and predictive content performance.
• Develop reporting frameworks and interpret social media analytics to inform strategy and optimize campaign performance.
• Exercise independent judgment in shaping brand voice, real-time editorial decisions, and high-profile event coverage, ensuring content reflects the club's identity and values. Other duties for Sounders FC and Reign FC as assigned

QUALIFICATIONS

WORK ENVIRONMENT

COMPENSATION, BENEFITS & PERKS We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people. The annual salary range for this position is $70,000 - $82,000. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market. In addition to financial compensation, we provide a comprehensive benefits package designed to support your overall well-being and professional growth, including :

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply. The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you'd like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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