Behavior Change Marketing Manager

Hi were Oscar. Were hiring two Behavior Change Marketing Managers to join our Data and Member Behavior team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselvesone that behaves like a doctor in the family.

About the role :

Oscars Data & Member Behavior team is a new and growing team in the tech organization that drives significant changes in member behavior that lead to better health outcomes and lower cost of care for our members. We utilize data science behavioral economics and marketing techniques to develop novel interventions to influence how members engage with their health benefits and services. We are a cross-discipline team including both data scientists and marketers. We are uniquely positioned to do this given Oscars high member engagement flexible touchpoints and channels with members and emerging AI capabilities.

As a Behavior Change Marketing Manager you will own member campaigns end-to-end with your data science team members across all phases. You are expected to be a highly autonomous accountable jack-of-all trades who can create and own amazing campaigns :

• Working with data science to develop targeting and segmentation strategies
• Identifying the right way to convey value propositions to different member segment
• Developing campaign strategy journeys channels personalization and actual copy
• Testing strategies including randomization A / B testing and use of things like behavioral economic and tone.
• Ongoing optimization and refreshing of campaigns based on learnings from testing

You will be accountable for campaign performance and will regularly present campaign metrics and qualitative outcomes to the leadership team. You will coordinate with our partner marketing team to leverage established processes and best practices from the broader marketing team at Oscar Health; you will be an informal team member of the broader marketing organization.

You will report into the Senior Director Data & Member Behavior .

Work Location : This position is based in our New York City office requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency : The base pay for this role is : $103200 - $135450 per year. You are also eligible for employee benefits participation in Oscars unlimited vacation program and annual performance bonuses.

Responsibilities :

Requirements :

Bonus points :

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here .

At Oscar being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. Were on a mission to change health care an experience made whole by our unique backgrounds and perspectives.

Pay Transparency : Final offer amounts within the base pay set forth above are determined by factors including your relevant skills education and experience. Full-time employees are eligible for benefits including : medical dental and vision benefits 11 paid holidays paid sick time paid parental leave 401(k) plan participation life and disability insurance and paid wellness time and reimbursements.

Artificial Intelligence (AI) : Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation : Oscar applicants are considered solely based on their qualifications without regard to applicants disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team () to make the need for an accommodation known.

California Residents : For information about our collection use and disclosure of applicants personal information as well as applicants rights over their personal information please see our .

Required Experience :

Manager

Key Skills

Land Survey,C#,C++,Civil Engineering,Lab Technology

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 103200 - 135450