Virtual Event Marketing

Job Details :

Job Title : Virtual Events Marketing

Job Duration : 6 months contract

Job Location : Overland Park, KS

Job Description :

Key Responsibilities :

Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.

Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.

Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.

Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.

Manage the virtual events and webinars calendar and content calendar logistical planning.

Develop content for the event including an outline, PowerPoint presentations and speaking points.

Develop webinar-related social media posts, webpages, emails, and other communication channels.

Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.

Preferred experience with On24 virtual platform.

Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.

Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.

Perform other related duties as assigned.