Marketing Technology and Innovation Manager

We’re looking for an enthusiastic and accomplished Marketing Technology leader to shape the future vision of Marketing Automation and its supporting platforms for Consumer Marketing. As both a subject matter expert and strategist, you will shape the roadmap, own platform optimization, and drive customer engagement by enabling personalized, data-driven communication. Reporting to the Director of Growth Marketing, you’ll live at the intersection of technology, marketing, and innovation—helping us elevate our marketing communications and drive measurable results.

Responsibilities :

• MarTech Strategic Vision : Create and lead the execution and evolution of our MarTech strategy, partnering closely with colleagues from Engineering, IT and Product Management. In this capacity, you will create and lead the execution of MarTech evolution roadmap, and define “ideal state” for marketing technology across Consumer Marketing. As the strategic lead, you will communicate MarTech priorities, impact, and return on investment (ROI) to senior leadership across the organization.
• MarTech Ecosystem Ownership : Lead thorough audits of existing tools within the company’s marketing technology stack, and recommend solutions aligned with current and future business needs. Similarly, you will work to identify opportunities to optimize the team’s use of on-hand platforms.
• Vendor Management & Solution Evaluation : Lead rigorous evaluations and proof-of-concepts for new vendors and solutions, focusing on tools that enhance personalization, automation, attribution, and actionable insights. Manage vendor relationships, including selection, integration, performance monitoring, contract negotiation, and cost optimization.
• Innovation & Cross-functional Collaboration : Collaborate cross-functionally with Marketing, Engineering, Data Science, and Product teams to translate business goals into scalable technology solutions. Champion AI-driven initiatives to optimize campaigns, enhance segmentation, generate content, and derive advanced analytics, driving marketing innovation and effectiveness.

Required Qualifications :

Preferred Qualifications :

Physical / Cognitive Requirements :

The United States new hire base salary target ranges for this full-time position are : Zone A : $118,640 - $167,580 + equity + benefits Zone B : $130,504 - $184,338 + equity + benefits Zone C : $142,368 - $201,096 + equity + benefits Zone D : $154,232 - $217,854 + equity + benefits This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following :  Remote-first culture401(k) savings plan through FidelityComprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)Full suite of Included Health telemedicine ( behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO") 12 weeks of 100% Paid Parental leaveFamily Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistanceCompassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 11 Holidays Paid with one Floating Paid HolidayWork-From-Home reimbursement to support team collaboration and effective home office work 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations