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Specialist, Enrollment Marketing

Specialist, Enrollment Marketing

Le Moyne CollegeSyracuse, NY, US
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Marketing Specialist

Prepares and deploys marketing campaigns for the Enrollment division. This will include managing marketing campaign efforts primarily for the Office of Admission and Financial Aid Office in partnership with other campus offices, including academic units. The Marketing Specialist will ensure all campaign properties - digital, social media, print, landing pages, etc. - deliver on time in a manner that is consistent with Le Moyne's brand and overall enrollment goals. This position will focus primarily on graduate and transfer admission, and may include marketing for other prospective student populations as assigned. This position is optional hybrid and located in Syracuse, NY.

Job duties specific to this position :

  • Prepare and develop digital communications including email, SMS, social media content, website content, landing pages, portals, multimedia content, and digital advertisements.
  • Coordinate creation, printing, mailing, and tracking of traditional marketing publications.
  • Ensure that numerous, overlapping campaigns deploy on time and in a manner that is consistent with Le Moyne's brand.
  • Collaborate with departments throughout the College to develop campaign content.
  • Develop marketing campaign reports and monitor campaigns for effectiveness.
  • Review campaign data and advise on opportunities for optimization.
  • Work closely with Enrollment Operations staff to ensure data integrity standards are met.
  • Maintain high-level quality of all communications and campaign parts.
  • Assist in the development of new marketing efforts.

Job expectations for all Le Moyne College employees :

  • Demonstrates and role-models all of Le Moyne's mission-based competencies (collaboration, communication, diversity, integrity, leadership and service) in every interaction with all community members and external parties.
  • Strengthen digital literacy skills through education and the application of digital technologies in order to effectively engage in information gathering, utilization and data management while promoting a security culture.
  • Supports cura personalis by treating all individuals with dignity, professionalism and kindness.
  • Promotes cura apostolica by aligning professional goals, objectives, and performance with college's strategic goals.
  • Demonstrates excellent work attendance, reliability and work ethic.
  • Attends and actively participates in required meetings and training sessions.
  • Complies and adheres to all of Le Moyne's established policies, procedures and codes of conduct at all times, including all health and safety requirements and regulations, to promote desired behavior and build awareness.
  • Must complete all required federal, state, institution and department trainings.
  • Engages in a planned program of professional development. Continually maintains skills and knowledge relative to the position and technology industry including best practice, evolving operational requirements, and industry trends.
  • Performs a variety of related duties as assigned.

    • Qualifications :

  • Bachelor's Degree is required.
  • 2 or more years' experience working in a higher ed or agency setting, preferred.
  • Familiarity with customer relationship management (CRM) and / or marketing automation systems, email marketing, and html / css.
  • Experience developing content for websites and social media platforms on behalf of a business or organization.
  • Experience with marketing campaign development that may include planning, strategy, timelines, design, and / or writing.
  • Highly organized and detail-oriented with demonstrated self-motivation and initiative.
  • Strong oral and written communication skills.
  • Excellent troubleshooting and problem-solving skills.
  • Ability to multi-task and work on multiple projects in a fast-paced office environment.
  • Customer-service oriented personality.
  • Ability to maintain collaborative and productive relationships internally and externally.
  • Use of utmost discretion and responsible management of confidential information.
  • Experience using marketing automation systems, preferred.

    • Le Moyne Benefits

    403(b) Retirement contribution- (9.5% Employer match) Generous tuition coverage Health insurance options- (Medical, Dental, Vision, Flexible Spending Accounts) Health Savings Accounts- (Partially Employer funded) Basic Life & AD&D Insurance- (Employer paid) Short and Long Term Disability Insurance (Employer paid) Supplemental Life & AD&D Insurance Voluntary benefits- (Legal, Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance etc.) 12 paid holidays Generous time off package

    35 hour work week

    Pay Range : $28.50 - $32.50 per hour

    Equal Employment Opportunity

    Le Moyne College prohibits discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, citizenship & immigration or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Le Moyne makes hiring decisions based solely on qualifications, merit, and business needs at the time.

    Application Instructions :

    To apply for this position please submit the required materials for consideration :

  • Cover letter outlining your interest in the position
  • Current resume
  • Contact information for 3 professional references
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    Enrollment Specialist • Syracuse, NY, US