Sr. GTM Specialist, Amazon Business, Amazon Ads

Gtm Specialist For Amazon Business Ads

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. The Sales Go-to-Market (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. Given this team's unique position within the Ads org, the SGTM organization is often called upon to help drive GTM strategy and organizational change when doing so results in clear benefits for our customers. As a GTM Specialist for Amazon Business Ads, you will join a dedicated global GTM team responsible for Sales Strategy, Demand Generation, supporting new product launches, educating sellers / advertisers on product capabilities and features, and keeping a pulse on advertisers / industry to provide Closed Loop Feedback between product and sales. Key job responsibilities include :

• Define and implement regional GTM strategies for our B2B ads vision in partnership with Amazon Business Retail, Product, Marketing, and Sales Marketing.
• Drive strategic vision through leadership documents and contribute to three-year plans.
• Enable and train sales to drive demand, increase product adoption, and accelerate revenue.
• Evangelize our product offerings in market at conferences, as well as agency and client meetings.
• Continuously collect customer feedback to validate demand while working with Product to build and expand our solutions.
• Identify input and output metrics to measure success, and understand underlying trends to shape our demand generation plans.
• Partner with senior business leaders to develop and lead strategy across multiple global sites.
• Effectively communicate the business strategy to all levels of the organization.

Basic Qualifications :

Preferred Qualifications :

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https : / / amazon.jobs / content / en / how-we-hire / accommodations for more information. If the country / region you're applying in isn't listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $133,200 / year in our lowest geographic market up to $220,200 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits. For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.