Director of Growth Marketing

BASIS Ed is seeking a detail-oriented and strategic Director of Growth Marketing to lead the planning and execution of marketing initiatives that support student enrollment school growth and brand awareness.

Come join an organization that is leading a transformation in standards for public education. BASIS Ed provides services to BASIS Charter Schools the highest-performing public school network in the U.S. This is an exciting opportunity to join a fast-growing team of innovative marketers. Visit to learn more about us!

Overview

The Director of Growth Marketing is responsible for driving strategic enrollment lead generation and brand growth across all marketing channels. This role blends data-driven performance marketing with creative community-centric storytelling to accelerate awareness inquiries applications and conversions. The Director oversees full-funnel initiatives-including paid media lifecycle marketing content strategy analytics and marketing automation-while leading a high-performing team and partnering closely with school regional and executive leaders.

Key Responsibilities

Growth Strategy & Leadership

Develop and execute a comprehensive growth marketing strategy focused on awareness lead generation application volume and conversion optimization.

Build and manage annual growth plans for enrollment cycles events and campaigns.

Forecast performance set KPIs and communicate results to executive leadership.

Lead and mentor a team across digital content and analytics functions.

Paid Media & Performance Marketing

Oversee all paid search paid social programmatic display retargeting and outdoor / digital advertising initiatives.

Optimize budget allocation across channels to maximize ROI and lower CPA.

Run rapid testing cycles (A / B tests creative iteration landing page optimization).

Manage agency relationships and internal resources as needed.

Data Analytics & Optimization

Build dashboards and reporting to track funnel performance channel attribution and campaign impact.

Use insights to guide creative decisions channel strategy and budget reallocation.

Analyze all touchpoints-including website paid media email / SMS content and on-campus events-to identify friction points and opportunities for growth.

Content Creative & Brand Expansion

Oversee creative development for campaigns landing pages video storytelling and digital assets.

Ensure all messaging aligns with brand guidelines and elevates the organizations value proposition.

Website & Conversion Optimization

Oversee website performance with a focus on SEO UX conversion rates and key user pathways.

Partner with product / web teams to implement testing (CRO landing pages site architecture).

Develop resource hubs and digital experiences that drive inquiries and applications.

Qualifications

7-10 years of experience in marketing growth marketing or performance marketing roles.

Proven experience managing paid media demand generation and marketing automation.

Strong analytical skills including comfort with dashboards data modeling and attribution.

Hands-on experience with CRM and marketing tools (e.g. HubSpot SchoolMint Salesforce Marketo).

Experience leading teams and managing agencies or contractors.

Ability to thrive in a fast-paced mission-driven environment.

Exceptional communication project management and cross-functional collaboration skills.

Preferred Experience

Experience in education charter schools multi-location nonprofits or multi-site retail / hospitality.

Prior work scaling enrollment admissions revenue or user acquisition programs.

Familiarity with brand storytelling video production or creative direction.

Experience with localized marketing in multiple cities / regions.

About BASIS Ed : The BASIS academic program is consistently ranked among the top 10 programs nationally and is competitive on an international scale. The mission of BASIS Schools is to provide an academically excellent and rigorous liberal arts college preparatory education to all Lower and Upper School students.

Benefits and Salary :

• Salary for this position is competitive and dependent on education and experience
• BASIS Ed offers a comprehensive benefits package including but not limited to :

Employer paid medical and dental insurance

Reasonable Accommodations Statement

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Notice of Non-Discrimination : In accordance with Title VI of the Civil Rights Act of 1964 Title IX of the Education Amendments of 1972 Section 504 of the Rehabilitation Act of 1973 the Age Discrimination Act of 1975 Title II of the Americans with Disabilities Act of 1990 the Boy Scouts of America Equal Access Act and applicable state law BASIS

Required Experience :

Director

Key Skills

Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

Employment Type : Full Time

Experience : years

Vacancy : 1