Lead, HCP Marketer

Chiesi USA

Based in Parma, Italy, Chiesi is an international research-focused biopharmaceutical group with 90 years' experience, operating in 31 countries. More than 7,000 employees across the group are united by a singular purpose : promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. Discover more here.

At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact.

Diversity, inclusion, and equal opportunity are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better.

Who we are looking for

Purpose

We are searching for an experienced Lead HCP Marketer to join our growing US AIR Marketing Team. This newly created position will initially focus on pre-launch preparation for the Respiratory Therapeutic Area.

We want to find an experienced marketer with the skills, experience, and passion to help us fulfill our mission of helping to introduce Chiesi and our products to the US asthma and COPD respiratory community. This position will guide key commercial projects to engage HCPs. We seek someone who can work effectively in a dynamic team-environment, with a high degree of autonomy. This position reports to the head of US AIR marketing and will have direct reports.

Main Responsibilities

• Work directly with the Head of Marketing and other senior leaders to develop go to market strategies and market leading brand plans
• Work closely with Medical Affairs and Commercial leadership to develop and nurture relationships with key customers and respiratory OLs.
• Work along and lead marketing manager to develop product positioning, messaging, and value propositions that resonate with target audiences and differentiate our products in the marketplace.
• Lead and manage all aspects of peer-to-peer and speaker program initiatives.
• Work with business excellence colleagues to conduct market research and analysis to identify market trends, customer needs, product performance and potential competitive threats.
• Work closely with the head of sales and their field sales teams to ensure alignment and execution of the customer engagement plan.
• Attend scientific meetings to stay updated on industry trends, best practices, and emerging technologies in the asthma and copd space
• Partner cross-functionally with patient marketing, omnichannel / digital marketing, patient advocacy, customer experience, US medical affairs, commercial operations, market access, and field teams, to ensure strategic alignment and executional excellence.
• Guide key agency relationships with accountability for achievement of goals and an eye towards innovation.
• Ensure compliance with regulatory, legal, and corporate requirements both separately and for asthma and copd patients.
• Engage in frequent customer facing interactions such as field rides, in-office meetings, events, and other activities as needed.
• Contribute to leadership requests and presentations (e.g., Launch Readiness Updates, Tactical Plans) as necessary

Experience Required

Education

Bachelor's Degree Marketing, Communications, Business, Life Sciences, or a related field.

What we offer

No matter where your path starts at Chiesi, it leads to inspiring possibilities. Your future is our focus, and we are committed to nurturing your development in our dynamic, friendly environment with access to resources and training every step of the way.

We provide top-class benefits, including comprehensive healthcare programs, work-life balance initiatives, and robust relocation support. Our salary package is competitive, comprising a basic salary, performance bonuses, and benefits benchmarked against the external market. Additionally, we offer flexible working arrangements, remote work options, and tax assistance services for foreign colleagues, all designed to help you thrive.

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, marital status, veteran status, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one's employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.