Associate Director, Marketing and Communications

Job Description

The Associate Director, Marketing and Communications plays a key role in advancing the Syracuse University College of Law’s strategic priorities through thoughtful, data-informed content planning and execution. This position is responsible for developing / maintaining the COL’s website content, ensuring updates align with institutional messaging and priorities, and collaborating with SU’s Division of Marketing to follow brand standards, governance, and digital strategy. In partnership with the Dir. of Strategic Marketing and Communications, the Assoc Director leads digital storytelling initiatives that showcase students, alumni, faculty, and the COL’s impact, coordinating with SU’s Division of Marketing editorial and content teams to amplify stories across channels.

In addition to content strategy, this role manages departmental administration and operations, including budget tracking, purchase order processing, vendor coordination, contract management, and digital asset organization. The Assoc Director also supports special projects by interfacing with photographers, videographers, and enrollment marketing partners to advance enrollment goals and institutional initiatives. Further responsibilities include monitoring and reporting on digital performance metrics, overseeing digital signage, managing events calendar, and ensuring consistent, engaging communication across platforms.

This position is part of a bargaining unit and is represented by the union SEIU, Local United. Education and Experience

• Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• 5-7 years of relevant experience in marketing operations, project management, or communications.
• Experience in higher education or complex organizational environments is preferred.

Skills and Knowledge

Responsibilities Website Management :

Digital Storytelling and Publishing Strategy :

Department Administration and Operations :

Special Project Support :

Reporting :

Physical Requirements Not Applicable Tools / Equipment Not Applicable