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SVP, Business Development
SVP, Business DevelopmentKobie Marketing, Inc • St. Petersburg, FL
SVP, Business Development

SVP, Business Development

Kobie Marketing, Inc • St. Petersburg, FL
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Why you will love working for a National Top Workplace

We are a global leader in loyalty marketing.

We work with some of the most well-known brands in the world to deliver market-leading, end-to-end loyalty solutions to enable customer experiences. With a strategy-led, technology-enabled approach, we are consistently named an industry leader by Forrester. The programs we deliver reach more than 330M consumers through loyalty. The impact of these loyalty programs affords us deep brand partnerships, owning a niche in the loyalty space where outcomes matter most.

We are a mission and values driven company.

Our mission is to grow enterprise value through loyalty for our clients. Every role within Kobie has a purpose and directly contributes to us achieving this mission.

We are values driven at every point. Over our 30+ year journey, we’ve created a fun, high-trust, transparent workplace. We believe in leadership and ownership. Our hybrid work environment, personal holidays, casual dress code and focus on diversity and inclusion add to a culture that makes our teammates proud. That pride shines through in the work we do for our clients.

About the team and what we’ll build together

Our ideal candidate brings deep loyalty marketing services and solutions expertise, team-first, with a proven track record of selling loyalty marketing and related services (agency, strategic consulting, analytics, CRM, channel execution).

As a consultative business development professional and people leader, you bring a comfort level to working in a hyper-dynamic, technology-centric marketing services consultancy with a rapidly-expanding customer base. You possess strong presentation skills, ability to pivot quickly and prioritize on the fly, and communicate professionally in group and 1 : 1 dialogue. Solutions- and relationship-oriented, you eliminate sales obstacles for you and for your direct reports through creative and adaptive approaches.

This Sales leader brings practical, first-hand knowledge of the loyalty technology sales and solutions ecosystem, having worked in a marketing services organization, digital marketing or project planning. Ideally, you've has worked as a key part of a world-class sales and business development organization, with experience in communicating to and partnering with IT and operational delivery teams. This individual brings an ability to share and communicate ideas both verbally and in writing to executive staff, business sponsors, and technical resources in clear, concise language that is the parlance of each group.

How you will make an impact

Kobie's SVP, Business Development is to source, develop, and close new and existing client relationships across Kobie’s core products. This individual leads the development of the holistic business development plan to achieve Kobie’s business strategies, and to meet and exceed ROI.

  • Develop and evolve a comprehensive business development plan which is aligned with Kobie’s short and long-term strategic goals (e.g., by verticals, product line).
  • Be responsible for the development of new business leads / opportunities and drive Kobie’s revenue growth by building a new business pipeline, selling Kobie’s full range of technology and services, negotiating and closing on new client engagements.
  • Support Kobie’s current client revenue growth objectives by working with Market / Vertical teams to prioritize and close cross / up sell initiatives.
  • Manage the overall sales process to achieve annual sales and profit goals agreed upon with Chief Customer Officer
  • Lead the teams responsible for responding to RFP’s or creating proactive proposals
  • Lead the Channel Market Team to help achieve clearly defined revenue targets
  • Responsible for setting the strategy and how the company creates and nurtures leads
  • Present at industry events, at client meetings, and generally represent the company
  • Maintain a strong network of contacts across multiple industries
  • Partner primarily with client services, IT / Product innovation / management, corporate strategy, corporate marketing and emerging market teams
  • Support the company-wide innovation culture, including hosting and initiating webinars, white papers, and webcasts as well as participating in internal communications
  • Travel to client locations to develop strong relationships and increase name recognition of Kobie
  • Communicate and work with team members to ensure alignment of long and short term company goals
  • Lead, mentor and manage sales support team and individual contributor vertical sales leads

How You’ll be Measured for Success in This Role

  • Revenue you and your team close against plan and against previous years
  • Breadth of revenue (number of products and services) you and your team close on each new client
  • Number of new clients you and your team close against plan and against previous years
  • Impact of new clients won on market and analyst perception of Kobie’s brand
  • ROI, with I being sales effort (Kobie-wide) invested
  • Building a world class Business Development capability within Kobie – creation and maturing of a sales capability that can live on without you some day
  • Creation of a team that people want to work on and that people within Kobie want to work with
  • What you need to be successful

  • 17-20+ years’ business development experience in a consultative, services environment
  • Proven expertise in customer loyalty programs, metrics, and solution providers
  • Background in customer loyalty and / or customer experience
  • Working knowledge of marketing technology, analytics / BI, and agency services
  • First-rate presentation / RFP creation and delivery
  • Strategic pricing of multi-faceted solutions and the negotiation process
  • Experienced at teaching / coaching and mentoring direct reports (“Player / Coach” dynamic)
  • Background in multiple verticals (Prefer FI, Retail and Telecommunications)
  • Deep understanding of technology, database marketing, and analytics
  • Training in leveraging assistance from Marketing, Pre-Sales Support, Pre-Sales Engineers and Solutions Architects
  • Talent for managing both long and short sales cycles
  • Excellent communication (presentation and writing) skills
  • Exceptional relationship-building skills
  • Superb leadership + management skillset
  • Bachelor’s Degree, required
  • Graduate-level Degree or MBA, strongly preferred
  • Our teammates are at the heart of everything we do

    Healthy people are happy people, which makes mental and physical health a top priority at Kobie. From robust health insurance and benefits options to free fitness programs like FitOn, to generous vacation timefor yourself, we support your health needs fully. In today’s job market, we know that employees are choosing only what works best for their life. For those that want career growth, Kobie is the perfect place. We have developed a comprehensive people strategy that helps every teammate know how to advance and progress on their career journey. Beyond title progression, Kobie’s competitive pay, 401k matching, annual profit sharing and bonuses all make Kobie a perfect place to build your career.

    Kobie a place for all

    We don’t just accept differences – we embrace, share, and celebrate them!

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