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Digital Marketing Manager
Digital Marketing ManagerCareer Academy of South Bend • South Bend, Indiana, USA
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Digital Marketing Manager

Digital Marketing Manager

Career Academy of South Bend • South Bend, Indiana, USA
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Job Title : Digital Marketing Manager

Job Classification : Classified / Non-Instructional

Reports to : Chief Marketing Officer

Work Schedule : Calendar Year

General Description :

The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand mission and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing digital content management and hands-on enrollment support to ensure consistent messaging increased visibility and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.

Qualifications :

  • Bachelors degree in marketing communications or related field preferred.
  • 7 years of experience in digital marketing preferably in an education setting.
  • Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
  • Familiarity with Google Ads Meta Business Manager GA4 and WordPress.
  • Excellent communication organization and interpersonal skills.
  • Bilingual skills particularly in Spanish are a plus but not required.

Primary Responsibilities :

  • 1. Digital Marketing
  • Manage and update websites using WordPress or similar CMS platforms.

  • Lead content creation for social media platforms (Facebook Instagram X TikTok etc.).
  • Design digital and print materials including flyers posters and postcards using Canva or Adobe Suite.
  • Manage Google Ads and Meta (Facebook / Instagram) campaigns to drive awareness and applications.
  • Analyze traffic and performance data using Google Analytics (GA4).
  • Ensure consistent brand messaging across all digital platforms.
  • 2. Enrollment Support
  • Respond to inquiries from prospective families in a timely and professional manner.

  • Schedule and conduct school tours for interested students and families.
  • Assist in organizing and executing enrollment campaigns open houses and outreach events.
  • Help families navigate the enrollment process and online applications.
  • Track lead-to-enrollment funnel and support CRM follow-up efforts.
  • 3. Collaboration & Operations
  • Coordinate closely with school staff leadership and the central office marketing team.

  • Use ticketing systems like Asana to manage and prioritize marketing / enrollment requests.
  • Support photography videography and media alerts for key events.
  • Monitor community sentiment and engagement online.
  • Essential Skills and Abilities :

    Must demonstrate foundational professionalism including consistent attendance punctuality adherence to school policies and procedures and strong employability skills. These are considered essential non-negotiable expectations of the role.

    Required Experience :

    Manager

    Key Skills

    Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Digital Marketing Manager • South Bend, Indiana, USA

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