Associate Performance Media Planner - Paid Search + Paid Social

We are seeking an Associate Performance Media Planner to join our growing team. The Associate Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.

_RESPONSIBILITIES :

Day-to-day oversight and execution of paid social campaigns and paid search campaign

Lead day-to-day management and optimization of client Paid Social and paid search initiatives

Campaign planning, strategy and plan documentation

Campaign tactics and segmentation build-out and optimization

Bidding optimizations

Test planning, recommendations, and management

Custom analysis, reporting, and insights

Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics

Conversion rate optimization, including identifying, recommending and implementing new landing pages for A / B testing

Summarize and communicate the status of all campaigns with appropriate internal and external contacts

Work with project managers and team leads to create and ensure timely delivery of project requirements

Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents

Help elevate paid social practices for the agency by working in collaboration with performance media team leads

_REQUIREMENTS :

1+ years of paid social or paid search marketing experience

Working knowledge of Google Analytics

Understanding of paid search advertising (Google, Bing etc.)

Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)

Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA / DCM, etc

Excellent written and verbal communication skills

Ability to work independently as well as with a team

Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines

Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility

Strong experience with Microsoft Excel

Preferred experience with Tableau or other data visualization platforms

Agency experience will be given preference

_PAY TRANSPARENCY + EXCELLENT EMPLOYEE BENEFITS

The details of our job offers are determined by relevant experience and knowledge related to the position. The starting base salary range for this position is $47,000 to $51,000, in addition to discretionary bonuses, and access to our excellent employee benefits, including :

Participation in the Employee Stock Ownership Plan

Comprehensive health insurance plan options, including 100% paid plan

Employee dental, life and disability coverage, 100% paid

Participation in 401(K) Plan with generous employer match

Generous paid parental leave

Generous PTO policy, including 11 paid holidays per year

Employee wellness stipend + home office stipend

Commuter stipend (for hybrid employees)

_ ABOUT COLLECTIVE MEASURES

We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don't meet every one of our qualifications listed.