Principal Associate, Dealer Brand

Principal Associate, Dealer Brand

Capital One Auto is seeking an innovative and data-driven Brand Principal Associate to help lead dealer brand marketing efforts for the Auto line of the business. This associate will play a critical role in our B2B growth strategy, supporting Dealer Finance efforts, focused on driving integrated strategies across the dealer journey.

This role requires a strong mix of business knowledge and stakeholder management, omni-channel marketing experience, exceptional communication, proactive approach to becoming a subject matter expert in our dealer finance offerings, and strong data and analytical skills. This role will be responsible for building and carrying out the Dealer Finance marketing acquisition strategy, managing the creative development process, and overseeing compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts. This role presents a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.

Responsibilities :

• Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Finance, Business Analysis, Product, Creative, Legal, etc.
• Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy.
• Develop a deep understanding of Capital One Auto's Dealer Finance offerings, serving as a subject matter expert on the Brand team.
• Create overarching value propositions and storytelling for dealer offerings, especially in new and undefined areas.
• Execute and manage strategic brand development of new and ongoing campaigns and testing initiatives for the Auto business.
• Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of our channel-specific execution systems, processes, and procedures.
• Collaborate with analysts to understand and report on campaign performance and build on analysis to identify new opportunities to optimize marketing, test creative strategies, and segment audience.
• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams.
• Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience.
• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives.
• Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams.
• Partner closely with data and business teams to expand upon and contribute to Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams.

This Associate Should Bring :

Basic Qualifications :

Preferred Qualifications :

Plano, TX : $106,700 - $121,700 for Principal Associate, Brand

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Capital One is an equal opportunity employer (EOE, including disability / vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).