Associate Product Manager, Basketball FootwearReebok International, Ltd • Boston, Massachusetts, United States
Associate Product Manager, Basketball Footwear
Reebok International, Ltd • Boston, Massachusetts, United States
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job_description.job_card.job_descriptionConsumer Research : Assist the team in thorough research on basketball consumer trends, preferences, and unmet needs to identify white space opportunities for mainstream market connection Competitive Analysis : Monitor and report on competitor basketball footwear strategies, product launches, and market positioning Market Insights : Provide fresh perspectives on basketball business opportunities through both personal basketball knowledge and data-driven research Trend Identification : Stay current on basketball culture, athlete preferences, and emerging consumer behaviors that could inform product strategy Cross-functional Coordination : Assist in the facilitation of communication between basketball product team, regional hubs, GTM teams, and key markets Presentation Support : Assist in creating and organizing materials for Brand Summit, executive presentations, and key milestone meetings Strategic Input : Contribute basketball-specific insights and consumer perspectives to product strategy discussions Process Improvement : Identify opportunities to streamline workflows and enhance team efficiency Product Briefing : Support the preparation and organization of product briefs while learning the strategic thinking behind brief development Line Planning : Assist with product assortment planning and ensure balanced portfolio management Collaboration Facilitation : Coordinate between footwear and apparel teams for cohesive collection development. Coordinate between marketing team responsible for athletes and development to deliver product on time Market Communication : Help disseminate product strategies and updates to regional teams and sales organization Bachelor’s degree in business, Marketing, Sports Management, or related field 1-3 years of experience in product management, marketing, or related role Demonstrated passion for basketball and deep understanding of basketball culture and consumer behavior Exceptional organizational and project management skills Strong cross-functional communication and facilitation abilities Strong analytical and research capabilities Excellent written and verbal communication skills Proficiency in project management tools and Microsoft Office Suite Process-oriented mindset with attention to detail 3-day in-office requirement (Tuesday, Wednesday, Thursday)
Key Responsibilities :
Execution & Operations Excellence
- Calendar Management : Follow comprehensive product development calendars, helping to ensure all team members are aligned on critical milestones, deadlines, and deliverables
- Process Coordination : Establish and maintain organized workflows for product briefs, line confirmations, and cross-functional communications
- Administrative Support : Coordinate meetings, prepare materials, and ensure seamless information flow between design, marketing, and regional teams
- Project Tracking : Monitor project progress against timelines and proactively identify potential delays or roadblocks
- Documentation Management : Maintain organized records of product decisions, meeting notes, and strategic discussions
- Systems Management : Assist in the maintenance of internal product systems including FLEX PLM and SmartSheet to ensure accurate product data, timeline tracking, and cross-functional visibility
Basketball Market Intelligence & Research
Team Support & Strategic Contribution
Product Process Support
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Associate Product Manager • Boston, Massachusetts, United States
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