Reebok International, Ltd • Boston, Massachusetts, United States
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Key Responsibilities :
Execution & Operations Excellence
Calendar Management : Follow comprehensive product development calendars, helping to ensure all team members are aligned on critical milestones, deadlines, and deliverables
Process Coordination : Establish and maintain organized workflows for product briefs, line confirmations, and cross-functional communications
Administrative Support : Coordinate meetings, prepare materials, and ensure seamless information flow between design, marketing, and regional teams
Project Tracking : Monitor project progress against timelines and proactively identify potential delays or roadblocks
Documentation Management : Maintain organized records of product decisions, meeting notes, and strategic discussions
Systems Management : Assist in the maintenance of internal product systems including FLEX PLM and SmartSheet to ensure accurate product data, timeline tracking, and cross-functional visibility
Basketball Market Intelligence & Research
Consumer Research : Assist the team in thorough research on basketball consumer trends, preferences, and unmet needs to identify white space opportunities for mainstream market connection
Competitive Analysis : Monitor and report on competitor basketball footwear strategies, product launches, and market positioning
Market Insights : Provide fresh perspectives on basketball business opportunities through both personal basketball knowledge and data-driven research
Trend Identification : Stay current on basketball culture, athlete preferences, and emerging consumer behaviors that could inform product strategy
Team Support & Strategic Contribution
Cross-functional Coordination : Assist in the facilitation of communication between basketball product team, regional hubs, GTM teams, and key markets
Presentation Support : Assist in creating and organizing materials for Brand Summit, executive presentations, and key milestone meetings
Strategic Input : Contribute basketball-specific insights and consumer perspectives to product strategy discussions
Process Improvement : Identify opportunities to streamline workflows and enhance team efficiency
Product Process Support
Product Briefing : Support the preparation and organization of product briefs while learning the strategic thinking behind brief development
Line Planning : Assist with product assortment planning and ensure balanced portfolio management
Collaboration Facilitation : Coordinate between footwear and apparel teams for cohesive collection development. Coordinate between marketing team responsible for athletes and development to deliver product on time
Market Communication : Help disseminate product strategies and updates to regional teams and sales organization
Bachelor’s degree in business, Marketing, Sports Management, or related field
1-3 years of experience in product management, marketing, or related role
Demonstrated passion for basketball and deep understanding of basketball culture and consumer behavior
Exceptional organizational and project management skills
Strong cross-functional communication and facilitation abilities
Strong analytical and research capabilities
Excellent written and verbal communication skills
Proficiency in project management tools and Microsoft Office Suite
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