Marketing Strategist & Coordinator

Job Description

Job Description

Salary : 65-75k

Job Title : Marketing Strategist & Coordinator

Job Summary :

Were seeking a Marketing Strategist & Coordinatorto play a pivotal role in shaping and executing brand marketing initiatives across our portfolio of licensed footwear. This position is for a highly driven, creative marketing professional who can think strategically, manage campaigns end-to-end, and collaborate across teams to bring storytelling to life through product.

The ideal candidate combines strong project management skills with creative intuition and strategic vision. Theyre

a proactive self-starter who thrives in a fast-paced, entrepreneurial environment and has a passion for entertainment, pop culture, and fashion.

About Ground Up :

Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The companys unique capability to design and translate fashion trends offers a fresh perspective on licensed footwear.

Ground Up was created with the vision of fulfilling the need for fun, innovative products for the true brand enthusiast. As our product entered the market, we found consumers wanting to express themselves and their fandom in new, creative ways. Consumers connect with us through our brand partnerships, giving them brands they love with a brand they now trust. Ground Up has become a recognizable brand for the whole family that stands for elevated fashion and fun.

We aspire to have our teams embody our core values of :

• Service
• People
• Teamwork
• Opportunity
• Results
• Innovation
• Trust

Key Responsibilities :

Partner with licensors and internal teams to ensure brand consistency, creative alignment, and innovation across all marketing touchpoints.

Develop and manage social content calendars, influencer collaborations, and brand storytelling initiatives that drive engagement and growth.

Collaborate with design and content teams to ideate, brief, and produce high-quality marketing assets, including photo and video shoots.

Drive marketing initiatives for retail partners and eCommerce, including product page storytelling, retail displays, and digital campaigns.

Monitor campaign performance, social metrics, and media coverage; translate results into actionable insights and optimization recommendations.

Act as the marketing lead across multiple projects, aligning with product, sales, and design to deliver cohesive brand experiences.

Minimum Qualifications :

GUP Perks

& collaborative work environment.