Finance Manager

About De Soi De Soi is a celebrity founded, high-growth, early-stage non-alcoholic beverage brand in one of the most exciting categories in CPG.

We’re an omnichannel business with national retail distribution in over 8000 doors, including Target, Whole Foods, and Sprouts and a national partnership with Southern Glazer’s Wine & Spirits.

Our team is small, sharp, and fast-moving — people with real ownership mindsets who care about building a category-defining brand.

The Role We’re hiring a Finance Manager lead De Soi’s financial strategy and performance.

This person will oversee all core finance functions, including FP&A, budgeting, forecasting, financial reporting, and accounting oversight (in partnership with our outsourced accounting agency).

You’ll work closely with Sales and Operations, serve as a key partner to the CEO and leadership team, and bring clarity, discipline, and structure to a business scaling quickly across channels.

What You’ll Do Develop and execute the company’s financial strategy to support growth and long-term business objectives.

Lead all financial planning and analysis (FP&A), including forecasting, budgeting, monthly reporting, and scenario modeling.

Partner with leadership to evaluate key initiatives, measure ROI, and drive performance improvements across channels, customers, and SKUs.

Manage cash flow, capital planning, and working capital to ensure financial stability and scalability.

Prepare and present materials for the Board, investors, and executive team, translating complex financials into clear, strategic insights.

Serve as a key thought partner to the CEO and leadership team on business strategy and financial decision-making.

Partner cross-functionally to align budgets with strategic initiatives, operational plans, and go-to-market priorities.

Build out sales- and finance-focused reporting infrastructure, ensuring timely, reliable insights into margin performance, demand forecasts, and overall financial health.

Collaborate closely with Sales and Operations to improve forecasting accuracy, support demand planning, optimize pricing and trade spend, and strengthen cost accounting practices.

Serve as the primary liaison to our outsourced accounting agency, ensuring accurate and timely monthly closes.

Communicate financial insights clearly and accessibly to drive alignment and enable better decision-making across the company.

What You Bring 6–10 years of progressive finance experience, ideally in CPG, beverage, or startup environments.

Strong FP&A foundation with advanced modeling skills and comfort owning company-wide financial planning.

Track record of building budgets, forecasts, dashboards, and KPI frameworks that drive accountability and performance.

Experience creating investor or board materials and supporting fundraising processes.

Exceptional analytical and communication skills — concise, practical, and insight-driven.

A hungry, high-ownership, high-pace mindset suited for an early-stage environment.

Location Los Angeles strongly preferred, with ~2 days / week in our Playa Vista office.

Remote candidates welcome with periodic travel to LA.

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