Product Manager

Xpel Automotive Window Film Product Manager

XPEL is a global leader in protective films and coatings, with a strong emphasis on automotive window films that provide UV protection, glare reduction, heat rejection, and enhanced privacy. Our innovative solutions help vehicle owners and professionals maintain comfort and safety. Join a forward-thinking team offering diverse career paths, professional growth, and the chance to impact the automotive aftermarket industry.

Summary : The XPEL Automotive Window Film Product Manager position is critical to the growth, expansion, and profitability of XPEL's window film brands and products. This individual will manage the assigned product portfolio(s), including automotive tints and solar control films, and help drive our market strategymanaging the proper introduction of new products to the market, the improvement of our existing product portfolio based on customer feedback and technological advancements, as well as the phase-out of products. You must be able to thrive and succeed in an entrepreneurial environment and not be hindered by ambiguity or competing priorities.

Core Duties

• Develop, own, and execute product roadmap; communicate updates, achievements, and challenges to the leadership team.
• Perform pricing and competitive analysis through customer and sales channels, and recommend strategies to improve market position, quality, and costs.
• Manage the whole product lifecycle from conception to end-of-life.
• Identify new market expansion opportunities, collaborate with R&D, and develop unique product offerings within existing and new automotive markets.
• Maintain comprehensive knowledge of the automotive window film market, including "near neighbor" markets (e.g., architectural films, aftermarket accessories), from a user and business perspective.
• Develop and maintain product database with specifications (e.g., VLT, UV rejection rates), warranties, and other key documentation.
• Ensure compliance with industry regulations, such as state vehicle tint laws and IWFA standards, in product development and marketing.
• Conduct market research on window film trends, customer needs (e.g., heat reduction, privacy), and competitor technologies to inform decisions.
• Collaborate with sales, dealer networks, and installation teams to support product training, launches, and feedback loops.
• Other duties as assigned.

Job Requirements

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.