Media Analyst

External Description

Department : Media

Reports to : Associate Director, Decision Sciences

Supervisory Responsibilities : No

FLSA Status : Exempt

Travel : 0%

Location : Austin

ABOUT GSD&M

At GSD&M, we are 100% committed to building diverse, equitable, & inclusive teams with a cross-section of perspectives and backgrounds. We strongly encourage people of color, LGBT+, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

ABOUT THE JOB

We are looking for a highly motivated Media Analyst for our Decision Sciences department, within our GSD&M Consumer Engagement Group. The Media Analyst will be responsible for facilitating measurement reporting, and mining for key insights from campaign performance. This role will play an integral part in developing holistic campaign measurement frameworks and implementing critical optimizations to drive positive campaign performance. They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and expected deadlines for all projects.

KEY RESPONSIBILITIES

• Working with the media teams to develop measurement plans for specified campaigns, and clients, focused on media performance (and creative performance)
• Analyzing performance of campaigns and marketing efforts and make recommendations for improvements, while communicating clear, compelling and actionable insights
• Develop tracking and reporting requirements,and implement custom tracking parameters
• Deliver projects independently, but proactively communicate project progress, issues and deliverables to manager and director
• Ensure all client materials meet / exceed expectations (content & quality) while meeting deadlines