Data Analyst

TalentporteSaint Louis, MO, US

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Job Description

Data Analyst

Position : Direct Hire

Salary : $58K - $99K (depending on experience).

Location : Saint Louis, MO.

Hours : M – F (8 to 5).

Status : US citizen.

Benefits : Health, Dental, Vision, 401K, PTO, Holiday Pay and tuition reimbursement.

Summary : Our client is looking for a Data Analyst. This position sits within the Data Team and has a vital forward-looking role for the company. The analyst will organize and analyze data to recommend program-specific, promotions and target audiences, as well as identify relevant trends in the market. The role is responsible for providing data analysis, queries, and data drill downs on marketing campaigns across several channels. The analyst will also interpret results and prepare reports and presentations based on primary and secondary research, databases and other marketing information resources. They will be working alongside other analysts to provide performance and strategic insight for company management.

Duties and Responsibilities :

The Analyst is responsible for delivering data-driven insights and reporting that inform marketing, communication and reputation-building efforts on behalf of the company. As a core member of a broader analytics team, the Analyst will research, organize, and analyze data to identify trends and elevate insights related to building and enhancing connection with target audiences for company priorities.
Identify trends and patterns in participants behavior, recruitment, and retention.
Develop Key Performance Indicators and track initiative performance relative to targets.
Execute pre-and-post marketing campaign analysis and other analytics as necessary to determine the campaign Return-On-Investment (ROI).
Apply qualitative and quantitative analysis in a variety of areas.
Provide actionable insight—findings are ready to package in summaries and story format.
Analyze contact engagement data for regional corporations to inform external engagement strategy.
Support ad-hoc analytical requests.
Construct dashboard visualization techniques and translate the data to easily understood stories. Convert complex data findings into audience tailored summaries, tables, graphs, and data visualizations.
Prepare reports and presentations to communicate findings and recommendations to stakeholders.
Monitor and forecast marketing trends and identify opportunities for new initiatives and promotions.
Support quick-turnaround ad hoc reporting requests.
Recommend improvements to marketing campaigns and strategies based on data analysis.
Support development, implementation, and performance tracking for marketing plans and strategies to achieve company goals.
Collaborate with other departments to ensure alignment of marketing efforts.
Analyze research on prospective students, target audiences, and competitors.
Gather information on market conditions, competitive benchmarking, demographics, and preferences.
Identify opportunities for new initiatives and promotions.
Leverage research and analysis to develop prospective profiles by program.
Support market study design and administration.
Perform other duties as assigned.

Education / Experience :

Master’s degree in analytics or similar specialization is strongly preferred.

3 years or more of experience with marketing analytics tools, such as Google Analytics, Salesforce or other CRM systems, and social media analytics platforms.

3 years or more of experience with business intelligence platforms (Tableau, Cognos, Power BI).

3 years or more of demonstrated proficiency in data analysis and statistical techniques.

Knowledge of best practices in data management, data hygiene, and overall data quality processes.

Advanced Microsoft Excel skills including pivot tables, macros and vlookups.

Marketing segmentation analysis experience a plus.

Experience in SEO, PPC, or email marketing is a plus.

Experience in research methods preferred.

Working knowledge of experimental design, a plus.

SQL and Python experience a plus.

Skills :

Analytical Skills : Strong ability to analyze data, identify trends, and draw conclusions.

Communication Skills : Excellent written and verbal communication skills to effectively present findings and recommendations.

Problem-Solving Skills : Ability to identify problems and develop solutions.

Project Management Skills : Ability to manage multiple projects and meet deadlines.

Technical Skills : Proficiency in data analysis software and marketing analytics tools.

Higher Education Knowledge : Understanding of the higher education landscape and student recruitment / retention processes.

Self-Motivated : Must be self-motivated and possess the ability to execute with minimal direction.

Experience : Relevant experience in marketing analytics, market research, or data analysis.

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Data Analyst • Saint Louis, MO, US