Business Analysis

Job Description :

Omnichannel / Merchandizing Analyst (%)

Preferably at least - interviews. One technical interview by me, one by the xfn partner this role will support, and possibly a third by one of my team members.

Preference is Pacific, but as long as they can work within the core working hours of the business then their own timezone should not matter.

Digital product analytics

Define, track, and report on key digital KPIs (ATC, CVR, Shop to CVR, AOV, abandonment, etc.) for both app and web

Build and maintain automated dashboards to monitor product funnels, customer path to purchase, feature engagement, and merchandizing placements

Conduct funnel and cohort analyses to uncover drop-off points and recommend tech improvements to team

Digital customer behavioral analytics

Segmentation of users to identify high-impact audiences or audiences with specific propensities to products

Map end-to-end customer journeys across touchpoints to understand contextually how products differ based on customer journey

Create insights on how merchandizing strategies affect BAU and quantify behavioral changes of those strategies and initiatives

Omnichannel Experimentation / Testing

Based on data, provide experimentation suggestions and strategies that would meaningfully improve merchandizing performance on digital

Create reporting and readouts of launched experiments

Assist in PVT (production validation testing) on net new features / initiatives that rollout to ensure no bugs or issues exist

Ecomm campaign analytics support (%)

Own A / B testing analytics performance readouts, which includes creating automated dashboards and decks for internal teams and stakeholders

Own LTO digital analytics performance and create analytics readouts to support the marketing calendar

Maintenance and quality assurance of existing dashboards