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Program Manager

Program Manager

Meta PlatformsNew York, NY, US
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Program Manager

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and Reality Labs - our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry's best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world's biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing talent with a focus on different backgrounds and perspectives, community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and relevant creative narrative for work that reaches an audience across the globe due to the scale of our products. The Reality Labs (RL) group brings together experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together. We are looking for an experienced Program Manager to join the RL Lifecycle Marketing team.

Program Manager Responsibilities

Develop partnerships with Channel and Integrated Marketers, International Marketers, Product Marketing Managers, internal creative teams and external agencies

In partnership with Channel Marketing, Creative, and Growth, drive the development of creative for Lifecycle campaigns

Be the lead point of contact for our external agency partner, as well as cross-functional internal stakeholder management

Collaborate with Program Leads to determine how creative projects within the remit of this role fit within a wider business portfolio through the lens of objectives, impact, risks and resources

Prioritize competing needs with reasoning and viable solutions across multiple teams and projects

Optimize systems, tools, and standards that improve creative production within the organization

Coordinate the wider team to ensure successful communication and delivery of various channel launches, at times, simultaneously

Coordinate and drive creative and operational efficiency across channel creative

Manage workflow for inbound and outbound projects, manage program / production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines

Maintain brand integrity across all project deliverables, working closely within Design, Legal and Product guidance

Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles

Minimum Qualifications

8+ years client-facing experience within a creative agency or in-house, in a demonstrably equivalent role

Experience in cross-functional collaboration, organizational design and systems planning

Creative operations experience in setting priorities, problem-solving, multi-tasking, and negotiation

Experience in creative planning and development, production, editorial, finishing and delivery

Experience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to : live action, programmatic digital delivery, social, influencer, CRM, web / Ecommerce media integration and / or animation workstreams

Preferred Qualifications

Experience working with a large, global tech company

Experience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environment

10+ years of client-facing experience within a creative agency or in-house, in a demonstrably equivalent role

Experience with additional creative channels. This may include but not be limited to : large scale integrated campaigns, print, out of home and / or experiential workstreams

142,000 / year to $202,000 / year + bonus + equity + benefits

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Program Manager • New York, NY, US