Social Media Manager

Social Media Manager

The Social Media Manager is responsible for supporting and scaling our social media efforts. The successful candidate will manage and execute social media strategies, create compelling content, and analyze performance metrics to optimize campaigns. This role will play a crucial part in enhancing brand awareness, engaging our audience, and driving traffic to increase conversions and build sales pipeline.

Job Duties & Responsibilities :

• Oversee the day-to-day management of Advarra's social channels, paid social media campaigns, and the employee advocacy platform in alignment with marketing goals and brand voice.
• Plan, create, and schedule engaging and visually appealing content (text, images, videos) across various social media channels.
• Create social campaign plans and content to optimize marketing assets and translate complex tech / service offerings into accessible, value-driven posts.
• Collaborate with the content writer and creative team to develop high-quality assets that resonate with our target audience.
• Collaborate with the content strategy team to align social campaigns, messaging, and cadence to the content calendar.
• Work with product, events, human resources, and customer service teams to review and approve post content in support of cross-functional efforts.
• Monitor and respond to comments, messages, and mentions promptly to foster positive interactions, flag and escalate any adverse event mentions, misinformation, or reputational risks.
• Collaborate with select Advarra executives and subject matter experts to optimize their social profiles, content, and public presence.
• Build and nurture relationships with our online community, including influencers, brand advocates, thought leaders, KOLs (key opinion leaders), and professional / industry networks.
• Track, analyze, and report on key performance metrics such as engagement rate, follower growth, website traffic, lead conversions (or pipeline contribution), audience segmentation, share of voice, attribution models, and sentiment / share of voice.
• Use analytics tools (native platform analytics, social listening tools, HubSpot, GA4, other enterprise platforms) to measure ROI, derive insights, and refine strategies.
• Run A / B tests and experiments to optimize messaging, visuals, posting times, formats, audience segments, and creative direction.
• Stay updated on social media trends, tools, algorithm changes, societal / industry conversations, and compliance best practices to ensure our platforms remain innovative, relevant, and safe.
• Develop, document, and maintain social media governance policies, content guidelines, escalation protocols, and best practices (e.g. brand voice, disclaimer usage, crisis protocols).
• Occasional travel (3-4 times / year) for in-person conferences or team-building meetings.

Location : This role is open to candidates working remotely in the United States.

Basic Qualifications :

Preferred Qualifications :

Physical and Mental Requirements :

Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.

The base salary range for this role is $75,000 - $126,000. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.