Director of Digital Marketing

Transform an Iconic Beauty Brand's Digital Future Remote (Pacific Northwest) | $80K-$110K + Bonuses | Direct CEO Report FLSA Exempt Gene Juarez has been the Pacific Northwest's trusted name in luxury beauty for 50 years.

With 13 award-winning locations and 400+ world-class professionals, we're not just maintaining a legacy – we're architecting a digital transformation that will define the next era of premium beauty experiences. We're looking for a hands-on digital marketing leader who can own our entire digital strategy and execution.

The Opportunity As our Director of Digital Marketing, you'll be our dedicated digital marketing leader – a chance to build something from the ground up.

This is a hands-on role for someone who'll take ownership of a premium brand ready for acceleration.

This is a rare opportunity to :

• Own execution as much as strategy – you'll be doing the work, not just directing it Thrive in startup mode within an established company Manage budgets wisely to prove ROI and earn more resources Build while flying – improving performance while fixing foundations You'll have CEO support, budget to work with, and the autonomy to make decisions.
• But you'll also need to be comfortable being a team of one initially, working with contractors, and building the case for additional resources through results.

What You'll Actually Do   Run Performance Marketing Manage and optimize paid campaigns across Google, Meta, and Yelp Drive measurable bookings with focus on cost per acquisition Test, iterate, and scale what works across 13 locations Fix and Build Simultaneously Improve current campaign performance while building better systems Partner with contractors on website and technical improvements Create processes that can scale as we grow Unify Our Digital Presence Consolidate fragmented social media into one strong brand voice Develop content calendar that drives bookings, not just likes Ensure consistent brand experience across all digital touchpoints Prove the Value Build dashboards that show clear ROI on every dollar spent Present results and recommendations to leadership monthly Use data to make the case for additional resources What Success Looks Like   Your First 90 Days :

Year One :

Long Term :

Who You Are   Proven Digital Leader 5-8+ years with P&L accountability in digital marketing roles Deep expertise in Google Ads, Meta, and marketing automation Track record of scaling multi-location or franchise businesses Fluent in both strategy and execution Pacific Northwest Native (Or Adopted) You understand this market's unique dynamics You know the difference between Seattle subtle and Portland quirky You've navigated the tech-savvy but authenticity-demanding consumer base Data-Driven Creative You make decisions with numbers but understand the power of storytelling Excel models and SQL queries are your friends, but so is beautiful creative You can present to the board and collaborate with stylists with equal effectiveness Builder at Heart You've taken something from good to great before Navigate resource constraints spark creativity, not complaints You see systems and processes where others see chaos The Package   Base Salary :

Quarterly Gatherings :

This role is perfect for :

Ideal candidates will have :

Application Tips for Candidates   What Makes You Stand Out :