Marketing Manager

Marketing Manager

PharmaCann, Inc. owns and operates best-in-class production facilities and retail dispensaries for cannabis-based products. We currently operate in the States of Illinois, New York, Massachusetts, Ohio, Pennsylvania, Maryland, Colorado and Michigan as a medical and / or adult use cannabis provider to patients and customers.

The Marketing Manager is the company's strategic partner who will focus on developing, in conjunction with an external agency and / or internal clients, effective marketing plan(s) including a budget, timelines, and execution focus on our retail and wholesale brands. The Marketing Manager collaborates with various departments to identify relevant opportunities and deliver marketing materials that support the overall brand strategy as directed by the Director of Marketing.

Salary for this role ranges from $80,000 - $85,000 / year

Key Responsibilities

• Accountable for managing and executing retail and wholesale marketing campaigns
• Develop and maintain the annual marketing retail and brand marketing calendar
• Partner with vendors and procurement to produce marketing materials
• Develop and implement go-to-market strategies that drive traffic, sales and profit
• Manage the creative strategy and process for all creative executions
• Build strategic relationships with key industry players, agencies, and vendors
• Identify, execute & measure offline media plans to support and sustain new store openings
• Work cross-functionally to measure and report performance and insights from marketing campaigns
• Lead the development and execution of virtual and local live event marketing campaigns
• Manage relationships and workstreams with marketing agencies, platforms and service providers
• Manage relevant marketing budgets
• Projects a positive image of the organization to employees, customers, industry, and community.
• Embodies the culture, values, and tenets of PharmaCann and full support of our purpose, goal, and key objectives.

Additional Duties

Competencies & Qualifications

Competencies

Qualifications

Proven Success in the Following Core Competencies

Working Conditions

Notice : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and / or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

We are an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.