(Hybrid) Marketing Technologist - Enrollment Management

Description

The Enrollment Management Department at West Virginia University is currently accepting applications for a Marketing Technologist.

About the Opportunity

The Marketing Technologist serves as a strategic bridge between marketing, recruitment, enrollment management, and information technology, ensuring that West Virginia University's marketing technology ecosystem operates efficiently and effectively in support of enrollment and revenue growth. This position plays a critical role in connecting data, systems, and strategy-enabling accurate campaign measurement, reliable attribution, and data-informed decision-making across units. While reporting within the Enrollment Management unit, the position will also serve WVU Online and Strategic Communications and Marketing, providing support service integral to the work of all three units, as well as academic recruitment teams. The Marketing Technologist ensures the university's marketing investments are measurable, optimizable, and compliant-directly contributing to improved marketing ROI, higher conversion rates, and enhanced student recruitment pipelines. This role is ideal for a candidate who combines technical proficiency in marketing and CRM systems with a strong understanding of higher education marketing strategy, analytics, and cross-departmental collaboration.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including :

• 37.5-hour work week
• 13 paid holidays ( staff holiday calendar )
• 24 annual leave (vacation) days per year ( employee leave )
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

Application Instructions

What You'll Do

Qualifications

A minimum of three (3) years of combined experience in marketing, business and technology integration, and project management.

All qualifications must be met by the time of employment.

Preferred Experience

Knowledge, Skills, and Abilities

Commitment to data integrity, compliance, and continuous improvement in marketing technology operations.

About WVU

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.

Job Posting

: Dec 6, 2025

Posting Classification : Non-Classified

Exemption Status : Exempt

Benefits Eligible : Yes

Schedule

: Full-time