Director of Marketing

Job Description

Job Description

Description :

Boulder Imaging is seeking a Director of Marketing as we look to expand the deployment of our high-performance machine vision systems and IdentiFlight technology. This role is responsible for developing and executing Boulder Imaging’s global marketing strategy to accelerate growth, enhance brand awareness, and support sales objectives across all product lines, while communicating the impact of our technology on wildlife protection. This role combines strategic leadership with hands-on execution in brand management, content, digital marketing, events, and partner enablement.

Requirements : Strategic Leadership

• Develop and implement a comprehensive global marketing strategy aligned with business objectives, mission, and vision.
• Lead brand positioning and messaging for Boulder Imaging and IdentiFlight to clearly differentiate the company in global markets.
• Lead and mentor a small, high-performing marketing team (2 direct reports).
• Lead and manage marketing alignment of BI’s network of global sales partners (7) across Europe, Africa, Central Asia, and the Americas.
• Develop go-to-market plans for new products and service offerings.
• Develop and track performance metrics to measure and optimize campaign effectiveness on all initiatives.
• Oversee vendor and contractor relationships related to marketing and communications.
• Represent BI in high-level discussions with regulators, NGOs, and industry associations.

Brand, Content, and Communications

Events and Industry Engagement

Business Development Support

Key Attributes

Education and Work Experience

Salary

$115,000 - $130,000 / year

Benefits

Job Type

Full-time, Exempt

About Boulder Imaging

Boulder Imaging offers a growing suite of integrated systems and software that "Inspect the Unexpected™" by leveraging machine vision technologies perfected for the aerospace and industrial products industries. Our inspection technology provides revealing visual data for our clients, from the manufacturing lines of flooring and ceiling tile producers to the precision printing of banknotes or rugged wind farm environment. Visit www.boulderimaging.com and www.identiflight.com to learn more.

Boulder Imaging is also proud to be an equal opportunity employer. All hires are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Due to the nature of our business and per customers’ request, Boulder Imaging performs background checks in accordance with local law / regulations as well as a drug screen.