Marketing & Sales Manager

Benefits :

401(k)

401(k) matching

Dental insurance

Employee discounts

Health insurance

Paid time off

Training & development

Vision insurance

Position : Marketing & Sales Manager

Location : Redding, Chico, and Sacramento markets (travel required)

Reports To : CEO

Position Summary

Are you passionate about both marketing and sales, thrive in a fast-paced, entrepreneurial environment, and have a flair for creativity and strategic execution? If so, this role is made for you. As the Marketing & Sales Manager, you will play a key role in executing Tbar’s marketing vision while leading sales growth. You’ll collaborate closely with our corporate team and store leadership to ensure the Tbar brand is represented consistently and innovatively across all channels, while also hitting catering revenue goals through proactive sales initiatives.

Tbar is a growing, fast-casual tea and casual dining concept known for doing things differently. We’re looking for a self-starter who’s energized by the opportunity to drive results, connect with the community, and be part of a culture built on excellence, creativity, and Service from the Heart.

Key Responsibilities :

Marketing Management

• Plan and execute all marketing and promotional campaigns, including new store openings, menu launches, brand campaigns, and seasonal promotions.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging across all platforms.
• Manage and create content for all digital channels including Instagram, Facebook, TikTok, LinkedIn, email marketing, website, loyalty platforms, and the mobile app.
• Coordinate the production and distribution of in-store collateral and print advertising.
• Monitor marketing KPIs, analyze campaign performance, and adjust strategies based on insights.
• Serve as the local brand ambassador, actively engaging with community organizations, local influencers, and business networks.
• Lead local marketing and sales initiatives through General Managers and store teams, equipping and inspiring them to act as brand ambassadors, drive catering and sales opportunities, and build strong local relationships within their respective markets.

Catering Sales Management

• Drive catering sales by identifying, prospecting, and securing new business opportunities.
• Develop a sales pipeline through cold calling, community outreach, digital and strategic follow-ups.
• Responding to inbound catering inquiries and convert leads into repeat customers.
• Maintain organized records of client interactions, proposals, and follow-ups.
• Work closely with store and regional management to ensure smooth catering operations and customer satisfaction.
• Meet or exceed monthly and quarterly catering revenue goals.

Key Qualifications :

• Proven track record in sales and marketing, preferably in the food, beverage, or hospitality industry.
• Strong closer, loves to ask for the business and land the sale.
• Detail-oriented with excellent follow-through and organizational skills.
• Effective communicator, both written and verbal, with strong interpersonal skills.
• Digital-savvy with experience managing social media, paid ads, and content strategy.
• Creative thinker who thrives in fast-paced, evolving environments.
• Self-motivated and results-driven; able to work independently and as part of a team.
• Strong leadership skills with the ability to inspire and guide store-level teams to execute marketing and sales efforts in their local communities.
• Valid driver's license and reliable transportation for travel between market locations (Redding, Chico, Sacramento).
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but not required.

Compensation & Benefits :

Base Salary : $70,000 / year

Benefits Include :

• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan with matching
• 10 Days Paid Time Off + Federal Holidays
• Ongoing training and career development in a growing brand
• Opportunity to work in a purpose-driven, service-focused culture

ABOUT TEA INNOVATIONS, LLC.

Tea Innovations is the parent company of the TBar & Fusion Café, celebrated as one of the most unique and successful fast casual tea concepts in the country. We’ve created a new paradigm in tea. Our mission : To celebrate tea and all of its amazing virtues … refreshment, health and last but not least, fun! Ask TBar team members what they like most about the firm’s culture and they will tell you “it’s a company that that takes SERVICE very seriously”…service to our valued guests, our amazing staff, vested business partners and the diverse communities we have the privilege to serve. Esprit de corps is at the heart of everything we do. And we do our work with a passion to be the best we can be, every day! In 2016, Tea Innovations announced a strategic partnership from Panda Restaurant Group (PRG), one of America's largest and most successful family-owned restaurant companies operating more than 1,900 locations around the globe. While the company steadily expands its domestic and international footprint, this alliance provides the TBar with the access to PRG's unlimited resources including real estate, buying power and vendor relationships and operational expertise. For more information, visit www.ilovetbar.com