Marketing / Communications Specialist (Pinellas)

JOB SUMMARY :

This position initiates communication and outreach strategies promoting the CareerSource Tampa Bay Workforce Board and its various workforce programs in Hillsborough County. In addition, this position will coordinate strategies with community, educational and economic development organizations to recruit skilled workers and attract employers to the workforce region and the Employ Florida.

ESSENTIAL JOB FUNCTIONS :

(The following duty statements are illustrative of the essential functions of the job and do not include non-essential or marginal duties that may be required. CareerSource Tampa Bay reserves the right to modify or change the duties or essential functions of this job at any time).

Develop and execute outreach campaigns using a mix of tools including social media, email, videography, photography, and press releases.

Create and manage digital and print marketing materials such as brochures, flyers, infographics, e-newsletters, PowerPoint decks, and signage.

Produce multimedia content including success story videos, photography, and motion graphics to support program visibility and storytelling efforts.

Manage a video and photography library, including tagging, cataloging, storage, licensing compliance, and distribution of digital assets for internal and external use.

Maintain and contribute content to websites and landing pages; support occasional redesigns or refreshes to ensure accessibility, SEO performance, and brand consistency.

Plan and manage social media campaigns to grow engagement and communicate CareerSource initiatives, success stories, and event promotions.

Support media relations efforts, including writing press releases, pitching media stories, and helping coordinate interviews or coverage.

Assist with the planning and promotion of events such as job fairs, hiring events, community forums, and media opportunities.

Design and distribute customer surveys, analyze feedback, and assist in reporting results to help guide marketing strategy.

Maintain internal compliance by adhering to organizational standards and internal control protocols.

Support cross-functional marketing initiatives as directed by the Marketing Manager.

Supports the Marketing Manager with multimedia procurement activities, including developing purchase orders, coordinating with vendors and media outlets, and providing subject-matter expertise on marketing purchases.

Prepare and present information to job seekers and employers regarding employment services and employment data.

Requirements

QUALIFICATIONS :

Minimum Education & Training :

Associates or Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, Digital Media, or a related field.

At least 2 years of experience in marketing communications, digital media, public relations, or a related field.

Demonstrated skills in graphic design, videography & photography production, social media & writing.

Experience managing digital assets and media libraries.

Proficiency in Adobe Creative Suite (InDesign, Photoshop, Premiere Pro, Illustrator), Microsoft Office Suite, Canva, and WordPress or similar CMS.

Strong written and verbal communication skills with the ability to write compelling content across formats and platforms.

Bilingual (English / Spanish) proficiency is a plus.

JOB SPECIFICATIONS :

Experience in workforce development, nonprofit marketing, or government / public sector communications.

Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact), and analytics tools (Google Analytics, Meta Insights, etc.).

Working knowledge of ADA compliance and accessibility standards for digital content.

Familiarity with media planning, digital ad placement, and social media scheduling tools (e.g., Hootsuite, Sprout Social).

Portfolio submission required at interview stage.

Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

Excellent time management, organization, and project coordination skills.

Valid Florida driver's license and reliable, insured transportation required for travel within Hillsborough and Pinellas counties. The job is primarily in Pinellas County.

PHYSICAL REQUIREMENTS :

Kneeling. Bending legs at knee to come to a rest on knee or knees.

Stooping. Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.

Reaching. Extending hand(s) and arm(s) in any direction.

Standing. Particularly for sustained periods of time.

Walking. Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.

Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed instructions to other or important spoken workers accurately, loudly, or quickly.

Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.

Repetitive motion. Substantial movements (motions) of the wrists, hands, and / or fingers.

Sedentary work. Exerting up to 10 pounds of force occasionally and / or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

The worker is required to have close visual acuity to perform an activity such as : preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and / or operation of machines (including inspection); using measurement devices; and / or assembly or fabrication parts at distances close to the eyes.

The worker is subject to both environmental conditions. Activities occur inside and outside.