Marketing Brand Manager

Job Title : Marketing Brand Manager

Location : This position is based in our Campbell California offices. This position is hybrid and full-time with some travel.

Why Imperative Care

Do you want to make a real impact on patients Imperative Care is changing the way stroke is part of our team youd be developing breakthroughs that will revolutionize the future of stroke care. Every day the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient and they come first in everything we do.

What Youll Do

The brand manager executes the day-to-day creative visual needs while also being the steward of Imperative Cares brand. This role requires acute attention to detail and the ability to receive various internal stakeholder input and translate that into visual needs. The brand manager has a creative fresh progressive visual approach. The brand manager does not just design what is asked of them to check the box rather they think creatively about how to best illustrate the needs.

• Design & Execution : design & execute visual content for various media including web (ex. build HTML) social media print (ex. labeling) event-based materials for Stroke Vascular and Corporate needs; WordPress content management capabilities & video editing capabilities a major plus
• Brand steward : maintain brand guidelines ensuring consistency in logos colors typography and imagery across all touchpoints
• Asset management : keep visual assets organized and up to date in shared drive for efficient reference and sharing with outside vendors
• Project management : execute multiple design projects simultaneously ensuring timely delivery while upholding high standards for visual presentation and attention to detail
• Trademarks management : interface with trademark lawyers to maintain / procure trademarks as needed ensure trademark consistency across materials keep trademarks list up to date
• Collaboration : this role requires the ability to collaborate with various internal stakeholders on the Marketing team as well as with our external vendor partners

What Youll Bring

Bachelors degree in communications marketing digital marketing or related field and a minimum of 5 years of related experience in Marketing; or equivalent combination of education and work experience.

Prior medical device or bio-tech experience is required.

Prior experience in stroke is preferred

Excellent communication and presentation skills with experience developing and managing product campaigns.

Experience translating medical device features into customer value propositions and market differentiation.

Ability to work as a team member be flexible and adaptable and to work under pressure.

Knows how to collaborate and communicate effectively in remote environments.

Must be willing to travel 30-40% of the time.

Attractive Skills

Employee Benefits include a stake in our collective success with stock options bonus competitive salaries a 401k plan health benefits generous PTO and a parental leave program.

Join Us! Imperative Care

Salary Range $annually

Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position candidates work experience education / training key skills and internal equity as well as location market and business considerations when extending an offer. As part of our total rewards package Imperative Care offers comprehensive benefits including a 401k plan health benefits generous PTO a parental leave program and emotional health reso

The use of external recruiters / staffing agencies requires prior approval from our Human Resources Department. The Human Resources Department at Imperative Care requests that external recruiters / staffing agencies not to contact Imperative Care employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with Imperative Care.

Imperative Care will not accept unsolicited resumes from any source other than candidates themselves for either current or future positions. Submission of unsolicited resumes in advance of an agreement between the Human Resources Department and the external recruiter / staffing agency does not create any implied obligation on the part of Imperative Care.

Required Experience :

Manager

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Yearly Salary Salary : 135000 - 150000