Director of Paid Media - Startups (Remote US)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - were here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO / Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something , youll fit right in.

But heres the fun part - we dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

• This role is listed internally as Director of Demand Generation

About The Role

Were looking for a bold, accountable leader to head our Demand Generation department someone who thrives in the fast-moving world of B2B and SaaS marketing and knows how to build teams, drive client impact, and lead from the front.

As Director of Demand Generation, youll serve as the strategic and operational lead for our Startups Division. Youll manage a high-velocity portfolio of startup and SMB clients, guiding a cross-functional team of Associate Directors and Demand Generation Manager to deliver measurable results across Paid Media, SEO, and CRO. Paid Media is about 90% of the offering.

This role goes beyond strategy it's about building a high-performance culture, owning outcomes, and earning client trust. Youll report to the COO and be expected to lead with clarity, communicate expectations, and hold your team to a high bar. Playing a vital part in the agencys leadership team and future success.

What Youll Do

Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO) to deliver consistent, high-quality work across both strategy creation and execution.

Develop Associate Directors into strong people managers & client leaders, capable of inspiring teams and growing accounts

Own key KPIs across client retention, NRR, campaign performance, and team engagement

Act as executive sponsor for top-tier accounts, driving alignment in ABRs, renewals, and escalations; bring transparency and calm under pressure

Shape the strategic direction of the Startups division, including forecasting, hiring, budgeting, and margin management

Be a force of positive energy, clarity, and confidence for both clients and internal teams, especially when stakes are high or timelines are tight

Partner cross-functionally with Sales + other service lines to fuel new business, upsells, cross-sells, and client success.

Own department planning and growth - budgeting, capacity, and hiring to keep us healthy and thriving

What You Bring

710+ years leading client-facing performance marketing teams in an agency environment, with deep B2B and SaaS expertise

Proven success managing fast-paced, high-volume accounts, including Director oversight of 30+ clients and strategizing multi-service delivery

Experience coaching and developing managers and senior ICs; a clear framework for expectations, feedback, and growth

Fluent enough to audit paid media platforms (Google Ads, LinkedIn, review sites like G2 / Capterra), with working knowledge of SEO and CRO

Strong executive presence and composure, able to represent the agency confidently in C-level meetings and high-pressure conversations

Comfort with KPI tracking, reporting, and making decisions that drive results

Natural communicator who brings clarity to ambiguity and inspires others to rise to a high bar

A reputation for follow-through, reliability, and doing what you say youll do

Bonus : Experience speaking, publishing, or mentoring in the B2B / SaaS marketing space

Another Bonus : Familiarity with RevOps concepts, lifecycle metrics (like LTV : CAC), or client onboarding frameworks

What We Offer

Compensation for this role includes a competitive base salary plus performance-based bonus eligibility

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person :

Work Environment Requirements

As a remote-first company, youll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and / or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-KD1