Director of Digital Experience

Director Of Digital Experience And Loyalty

Jackson Companies is a large retail organization comprised of several business operating units within the same vertical industry. Our organization began in 1975 with a single gas station located in Homedale, ID. Over the last 50 years, Jacksons has grown into a well-diversified organization, with 4,300+ employees working in seven primary business units across seven different states. Jacksons continues a growth path leading us to look for talent that will keep us on this trajectory. This role drives innovation and measurable growth through seamless, data-driven experiences across mobile, web, and in-store channels. As a key member of the Digital Leadership Team, the Director ensures every digital touchpoint enhances customer satisfaction, loyalty, and long-term value while advancing business objectives. This position is located in Meridian, Idaho.

Duties / Responsibilities :

• Define and execute the vision and roadmap for Jacksons' digital ecosystem, encompassing loyalty, CRM, eCommerce, and web platforms.
• Oversee platform integrations, feature enhancements, and user experience improvements that drive efficiency and customer satisfaction.
• Lead the strategy, design, and optimization of the loyalty rewards program across digital and in-store environments.
• Partner with Marketing, Merchandising, and BI to use data-driven insights for personalization, segmentation, and customer engagement.
• Manage CRM and marketing automation platforms to deliver personalized communications through email, SMS, and push notifications.
• Develop campaign strategies that increase retention, engagement, and incremental sales through timely, targeted outreach.
• Oversee first- and third-party online ordering programs, ensuring reliable integrations and consistent customer experience.
• Partner with external vendors and marketplace providers to maintain product accuracy, optimize workflows, and resolve technical issues quickly.
• Establish KPIs and performance metrics to evaluate loyalty, CRM, and digital initiatives against business objectives.
• Analyze customer behavior, campaign results, and ROI to drive actionable insights and continuous improvement.
• Partner cross-functionally with IT, Operations, and Marketing to align digital priorities and ensure seamless execution.
• Champion a culture of innovation, testing, and customer-first thinking across teams and vendor relationships.

Skills / Qualifications :

Physical Environment :

Jackson Companies is an Equal Employment Opportunity Employer and will ensure that applicants and employees are given equal opportunities in employment and contracting activities regardless of race, religion, color, national origin, sex, age, disability, or any other protected characteristic.