Regional Marketing Coordinator (RMC)
We're looking for a Regional Marketing Coordinator (RMC) to help us grow a portfolio of home service brands across the country. This isn't an entry-level roleyou'll be responsible for creating and executing full marketing plans for 68 brands, working closely with local leadership to hit lead volume and revenue budgets. You'll lead campaigns across multiple channels (digital, print, radio, social), manage marketing budgets, and serve as the go-to marketing resource for GMs, Ops Managers, and RVPs in your region. You won't be handed a roadmapyou'll be expected to build one.
What You'll Do
- Build and execute marketing plans for 68 brands, using historical data and local insights
- Hit lead volume budgets across HVAC, plumbing, and electrical departments
- Manage multiple marketing budgets and report monthly performance
- Direct vendors and creative teams to deliver effective local campaigns
- Meet weekly with operational leadership to stay aligned on goals
- Track results, identify opportunities, and recommend improvements
- Own the outcomesyou're responsible for performance, not just activity
What You Bring to the Table
35 years of experience in marketing, ideally with account or project management responsibilitiesProven ability to manage marketing budgets and build campaign strategies across multiple channelsConfident working with performance dataproficient in Excel and marketing analyticsStrong communicator with excellent interpersonal skillsAble to juggle multiple projects without dropping the ballComfortable having direct, results-focused conversations with stakeholdersExperience in home services or another seasonal industry is a plusFamiliarity with project management tools (we use Monday.com)What Success Looks Like
Each brand you support is hitting or exceeding lead volume budgetsYour budgets are accurate, justified, and contributing to 10%+ annual growthGeneral Managers and Regional Vice Presidents trust your strategy and executionYou identify what's working and what's notand adjust accordinglyYou're known for clear communication, strong follow-through, and big-picture thinkingIf you're ready to lead, build, and grow in a fast-paced marketing environment we want to hear from you.