Sr. Paid Media Manager

Genesis10 is seeking a Sr. Paid Media Manager for a 6 month contract position with our client. This is a hybrid position and requires being onsite 2+days / week with the days being flexible and can be located in either San Francisco, Mt. View, or NYC. Summary : We are seeking qualified candidates for the role of Sr. Manager, Paid Media. This person will help lead Paid Media efforts in North America and work cross-functionally across Brand, Social, and Consumer Marketing teams to create integrated, cross-channel strategies and develop media plans that drive our member engagement forward. The ideal candidate has experience leading media planning for large brands and is proficient in both offline + online channel planning. This person should have experience working in a full-funnel capacity and developing integrated strategies. We are looking for somebody who is highly collaborative, strategic, and able to think big while paying careful attention to detail. This person should demonstrate the following key competencies : Key Responsibilities : Paid Media Subject Matter Expert for achieving B2C objectives across offline + online channels Collaborates cross-functionally with Marketing teams to define goals and create integrated, full funnel paid brand campaigns and strategies for North America Manages the day-to-day planning and execution of brand paid media across internal teams and agency partners Manages campaign reporting and is able to effectively translate data into meaningful and actionable insights Experience with multiple forms of measurement such as Brand Lift Studies; experienced in increasing top-of-funnel metrics (i.e. Unaided Awareness), middle-of-funnel metrics (i.e. Consideration), down to performance metrics. Develops platform and audience-first creative insights and best practices that inform campaign and creative development Acts as the "translator” between the consumer behavior across media channels, and knows how to leverage audience insights to push the work forward Identifies and keeps pulse on evolving trends and insights in paid media, recommending opportunities to innovate and drive impact Efficiently project manages multiple work streams; regularly communicates progress to stakeholders Basic Qualifications : 6+ years of experience in Brand paid media, either in-house or in agency 3+ years of experience working with both creative and media agencies 3+ years of experience leading large-scale brand media campaigns 3+ years of experience in coordinating workstreams with multiple teams and stakeholders 3+ years of experience in cross-channel planning Only candidates available and ready to work directly as Genesis10 employees will be considered for this position. Preferred Experience : Direct marketing experience with a track record of developing, executing and scaling high impact, multi-channel go-to-market efforts Ability to frame insights and communicate recommendations simply and effectively Ability to drive influence in the creative development and research process through the lens of media and data Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives, particularly as it relates to paid media strategy Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results Outstanding interpersonal, communication (oral and written), and presentation skills Excellent grasp of measurement and how it ties back to Brand marketing objectives; MMM experience a plus Suggested Skills : Verbal / written communications Paid Media Creative Insights Brand Campaigns Measurement & Insights The hourly pay rate range for this position is $77.74 - $88.85 depending on experience If you have the described qualifications and are interested in this exciting opportunity, apply today! Genesis10 Ranked a Top Staffing Firm in the U.S. by Staffing Industry Analysts for six consecutive years, Genesis10 puts thousands of consultants and employees to work across the United States every year in contract, contract-for-hire, and permanent placement roles. With more than 300 active clients, Genesis10 provides access to many of the Fortune 100 firms and a variety of mid-market organizations across the full spectrum of industry verticals. For contract roles, Genesis10 offers the benefits listed below. If this is a perm-placement opportunity, our recruiter can talk you through the unique benefits offered for that particular client. Benefits of Working with Genesis10 : Access to hundreds of clients, most who have been working with Genesis10 for 5-20+ years. The opportunity to have a career-home in Genesis10; many of our consultants have been working exclusively with Genesis10 for years. Access to an experienced, caring recruiting team (more than 7 years of experience, on average.) Behavioral Health Platform Medical, Dental, Vision Health Savings Account Voluntary Hospital Indemnity (Critical Illness & Accident) Voluntary Term Life Insurance 401K Sick Pay (for applicable states / municipalities) Commuter Benefits (Dallas, NYC, SF) Remote opportunities available For multiple years running, Genesis10 has been recognized as a Top Staffing Firm in the U.S., as a Best Company for Work-Life Balance, as a Best Company for Career Growth, for Diversity, and for Leadership, amongst others. To learn more and to view all our available career opportunities, please visit us at our website. Genesis10 is an Equal Opportunity Employer. Candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.