Associate Director, Digital and Programmatic

Associate Director

The Associate Director (AD) manages daily workflow for the team across specified account(s), such as the buying of programmatic and direct digital campaigns, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. They oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting including direct client interaction daily. The AD is responsible for reviewing client deliverables to ensure quality outputs.

The AD is accountable for monitoring campaign performance and proactively ensuring optimization and that any needed course-corrections are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices, while providing continuous training and mentorship to direct reports. The AD is responsible for managing timelines and priorities to ensure high-quality, on-time deliverables in partnership with account leads. Beyond day-to-day team deliverables, they foster knowledge-sharing, support account leadership with central tasks, and are key to cultivating a culture of teamwork and collaboration.

Main Accountabilities :

• Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation / investment team
• Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed
• Lead RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs
• Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
• Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands-on-keys activation work
• Effectively manage and communicate with direct reports, managing expectations, timelines, and priorities
• Ability to delegate and foster accountability within junior level team
• Identify training and development needs of account team
• Update agency leads on team performance, campaign health, and strategic growth opportunities
• Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams
• Assist leadership with new business pitches

Qualifications :

The annual salary range for this position is $68,00 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include :

Dentsu complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

Location : New York

Brand : Iprospect

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an email to ApplicantAccommodations@dentsu.com.