Regional Marketing Director

Regional Marketing Director

The Regional Marketing Director is accountable for providing direction and leadership for the regional agency / field operation and is responsible for the sales, distribution, agency engagement, and marketing strategy to ensure long-term growth and profitability.

Responsible for the development and execution of industry leading go-to-market, sales, marketing and customer engagement strategies while developing and maintaining highly effective relationships with both external (e.g. independent agents) and internal customers (e.g. underwriting). Will demonstrate the highest level of partnership and collaboration with underwriting to drive superior results.

Position requires superior sales, communication, collaboration, influence management and analytical skills. Attaining and maintaining a superior knowledge of Acadia Insurance products and services is critical.

• Builds and cultivates mutually beneficial partnerships with agency ownership, management and frontline staff to increase Acadia's relevancy within the agency. Establishes position as a trusted advisor while delivering product information, underwriting philosophy, customer experience benefits and new business development to increase depth and maximize agency revenue.
• Works with Underwriting Directors, and Home Office to manage regional book of business and identifies market opportunities by analyzing competitor intelligence, market and industry research, loss ratios, mix of business, policy count, premium growth, hit ratios and business retention.
• Enterprise resource for customer-facing service touchpoints company-wide.
• Identify, develop and manage association relationships
• Collaborates with PCM's to lead ABOA
• May hire, develops, and lead a team of Sales Specialists and Customer Experience Advocates that will execute on the developed strategies and will consistently achieve / exceed their goals
• Works with key business partners to identify operational processes and touchpoint inefficiencies that create redundant or unnecessary steps in the customer experience process.
• Collaborates with various departmental leadership and field team members to adjust practices and protocols for operational efficiency
• Possesses a strong knowledge of the territory and the region including agency, competitor, demographics and economic trends. Shares this knowledge with the Acadia team to promote organizational learning and opportunities.
• Conducts regular phone calls and visits with agency principals, producers and CSRs with pre-defined agenda topics related to production, individual accounts (including pipeline development), proposals, competition and products
• Takes an innovative and entrepreneurial approach to identifying and developing new business opportunities, sales strategies, customer service and engagement strategies
• In collaboration with key stakeholders, develops an annual Business Development Strategy for assigned territory that matches our market potential, underwriting appetite, customer base and competitive environment
• Utilizes market analytics to assess geographic territory and identify prospect and current customers with highest growth potential.
• Agency Reviews
• Develops understanding of specific industry characteristics including customer behaviors and patterns within the assigned territory
• Develops and maintains key relationships with other W.R. Berkley companies to capitalize on business opportunities and efficiencies
• Active contributor to segment leaders including support of overarching strategy
• Mentoring / Coaching

Qualifications

Education

Bachelor's Degree from a 4-year college or university and five or more years of commercial sales or underwriting experience in the industry

Qualifications

The Company is an equal employment opportunity employer.

Additional Company Details

We do not accept unsolicited resumes from third party recruiting agencies or firms. The company offers a competitive compensation plan and robust benefits package for full time regular employees including : Competitive Base Salary Range Eligible to participate in annual discretionary bonus Benefits include : Health, dental, vision, dental, life, disability, wellness, paid time off, 401(k) and profit-sharing plans The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.

Sponsorship Details

Sponsorship not Offered for this Role